Introduction
Criteo Commerce Media delivers full-funnel engagement with consumers from display to retail media. Marin is currently the only optimization tool that supports both Criteo Retail Media and Criteo Display (Criteo Marketing Solutions).
Support
Marin offers full support for:
- Reporting
- Bidding and Optimization
We'll outline our support in more detail in the sections below.
Reporting
Marin's Criteo reporting tools allow you to:
- Report cross-channel across all of your paid channels, including search, social, ecommerce, and display.
- Create custom columns to define the KPIs that matter most to your business.
- Create easy data visualizations and powerful dashboards.
- Set up automated recurring data exports to Excel or Google Sheets and automated alerting based on changes in account performance.
- Integrate seamlessly with BI tools, such as Tableu, Google Data Studio, and more.
Bidding And Optimization
Marin's Criteo bidding and optimization tools allow you to:
- Create automated bidding that bids toward your business goals, leveraging advanced machine learning.
- Create custom bid modifiers that allow Marin bidding to respond to external signals.
- Get the most out of your investments using budget pacing and forecasting.
- Refine your messaging to different audiences using Search Intent targeting.
- Supplement Google retargeting for powerful performance improvements.
Getting Started
If you would like to learn how to add Criteo support to your Marin client account, please reach out to a platform representative.
