Amazon Attribution
As Amazon Advertising has grown in scale and reach, advertisers have been using multiple channels to drive traffic and conversions that happen on Amazon. These channels include Search publishers like Google and Microsoft, Social publishers like Facebook, Twitter, Snapchat, or even Pinterest and LinkedIn. With so many potential paths to...
Amazon DSP
Amazon Demand-Side platform (DSP) is a tool that provides automated, centralized media buying from multiple sources. It enables advertisers to reach audiences across the web on Amazon sites and apps as well as through Amazon’s publishing partners and third-party exchanges by programmatically buying ad spaces. Amazon DSP is recommended for advertiser...
Amazon Seller Central Accounts in Marin
Bringing your Amazon Seller Central account into Marin provides greater visibility to all of the products you sell, even if they are not promoted with ads. With this feature, you can now link your Amazon Seller Central account to Marin alongside your Amazon Advertising account in order to gain a more holistic view of your ecommerce efforts, spannin...
Amazon Portfolios
What Are Portfolios? Amazon Portfolios allow you to group and organize your Sponsored Products and Sponsored Brand campaigns into collections that mirror the structure of your business. Think of Amazon's Portfolios as being similar to Marin Social's Media Plans or LinkedIn's Campaign Groups. Portfolios sit in between the Account and the Campaig...
CitrusAd
CitrusAd offers scalable, auction-based advertising software built specifically for ecommerce retailers. Getting Started Marin supports CitrusAd as a managed service. If you would like to learn how to add CitrusAd support to your Marin client account, please reach out to a platform representative....
Criteo
Criteo Commerce Media delivers full-funnel engagement with consumers from display to retail media. Marin is currently the only optimization tool that supports both Criteo Retail Media and Criteo Display (Criteo Marketing Solutions). Support Marin offers full support for: Reporting Bidding and Optimization We'll outline our support in mo...
Instacart
Instacart is a grocery delivery and pick-up service that allows customers to order groceries from participating retailers. Their advertising marketplace, Instacart Ads, allows advertisers to get in front of customers at the point of sale in a way few other publishers can. All the powerful reporting and optimization tools you use for Am...
Walmart
Walmart is best known as a large, multinational retail organization that operates both brick-and-mortar and ecommerce retail arms. Walmart Connect -- the brand's retail media platform -- realized $2.1 billion in advertising revenue in 2021. Support Marin offers Walmart Connect support for: Campaign management Creating and editing objec...