Introduction
Criteo Commerce Media delivers full-funnel engagement with consumers from display to retail media. Marin is currently the only optimization tool that supports both Criteo Retail Media and Criteo Display (Criteo Marketing Solutions).
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Support
Marin offers full support for:
- Reporting
- Bidding and Optimization
We'll outline our support in more detail in the sections below.
Reporting
Marin's Criteo reporting tools allow you to:
- Report cross-channel across all of your paid channels, including search, social, ecommerce, and display.
- Create custom columns to define the KPIs that matter most to your business.
- Create easy data visualizations and powerful dashboards.
- Set up automated recurring data exports to Excel or Google Sheets and automated alerting based on changes in account performance.
- Integrate seamlessly with BI tools, such as Tableu, Google Data Studio, and more.
Bidding And Optimization
Marin's Criteo bidding and optimization tools allow you to:
- Create automated bidding that bids toward your business goals, leveraging advanced machine learning.
- Create custom bid modifiers that allow Marin bidding to respond to external signals.
- Get the most out of your investments using budget pacing and forecasting.
- Refine your messaging to different audiences using Search Intent targeting.
- Supplement Google retargeting for powerful performance improvements.
Getting Started
If you would like to learn how to add Criteo support to your Marin client account, please reach out to a platform representative.