Amazon Attribution

Introduction  As Amazon Advertising has grown in scale and reach, advertisers have been using multiple channels to drive traffic and conversions which happen on Amazon. These channels include Search publishers like Google and Microsoft, Social publishers like Facebook, Twitter, Snapchat, or even Pinterest and LinkedIn. With so many potential paths t...

Amazon DSP

Amazon Demand-Side platform (DSP) is a tool that provides automated, centralized media buying from multiple sources. It enables advertisers to reach audiences across the web on Amazon sites and apps as well as through Amazon’s publishing partners and third-party exchanges by programmatically buying ad spaces. Amazon DSP is recommended for advertiser...

Amazon Inventory (Shopping Products)

Amazon Inventory (also known as Amazon Shopping Products) is now available in MarinOne, giving you the ability to see all of the products you sell in MarinOne's Shopping Products grid. With this feature, you can now link your Amazon Seller Central account to MarinOne alongside your Amazon Advertising account in order to gain a more holistic view of ...

Amazon Portfolios

Introduction  Amazon Portfolios are an additional level of account hierarchy designed to help you keep your accounts organized. In this article, we'll dive into detail about where Portfolios sit in the hierarchy and MarinOne's support. What Are Portfolios?  Amazon Portfolios allow you to group and organize your  Sponsored Products  and  Sponsored Br...

Amazon Product Targeting And Auto Targeting

MarinOne supports various targeting options for Amazon campaigns that can help you reach new customers. These include Product Targeting and Auto Targeting. In this article, we'll explain what these targeting features are and how to use them in MarinOne.  Product Targeting Product Targeting provides you with the ability to conquest competitors' produ...

Amazon Sponsored Brands

Sponsored Brands  is a campaign type for Amazon Advertising. Sponsored Brands campaigns deliver ads which feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio. If you're new to using Amazon with MarinOne, please  check out o...

Amazon Sponsored Display

Introduction Sponsored Display  is a campaign type for Amazon Advertising. Sponsored Display campaigns are designed to reach relevant audiences across the shopping journey – both on the Amazon website (on product detail pages or other product-related pages) and off the Amazon website (on third-party websites and apps).  If you're new to using Amazon...

Amazon Sponsored Display - CPC Vs. CPM

What's The Difference Between Amazon CPC And VCPM Cost Models?  It’s important to measure your digital marketing metrics, including comparing CPC vs. vCPM (cost per thousand viewable impressions). CPC is based on the number of actual clicks the ad receives, while vCPM is based on the number of times an ad is viewed, regardless of whether shoppers cl...

Amazon Sponsored Products

Introduction Sponsored Products  is a campaign type for Amazon Advertising. Amazon Sponsored Products campaigns are designed to help customers discover and purchase your products on Amazon via ads which appear in search results and on product pages. If you're new to using Amazon with the Marin platform, please  check out our dedicated article  befor...

Buy Box Monitoring For Amazon

Introduction  The Amazon "Buy Box" is the top-right section of a product page where customers can directly add items to their shopping carts. In cases where multiple sellers offer the same product on Amazon, they must compete to “win the Buy Box.”  Over 80% of Amazon website sales today go through the Buy Box, making it a critical aspect of successf...