Amazon Attribution
Introduction As Amazon Advertising has grown in scale and reach, advertisers have been using multiple channels to drive traffic and conversions that happen on Amazon. These channels include Search publishers like Google and Microsoft, Social publishers like Facebook, Twitter, Snapchat, or even Pinterest and LinkedIn. With so many potential paths to...
Amazon Seller Central Accounts in Marin
Bringing your Amazon Seller Central account into Marin provides greater visibility to all of the products you sell, even if they are not promoted with ads. With this feature, you can now link your Amazon Seller Central account to Marin alongside your Amazon Advertising account in order to gain a more holistic view of your ecommerce efforts, spannin...
Amazon Portfolios
What Are Portfolios? Amazon Portfolios allow you to group and organize your Sponsored Products and Sponsored Brand campaigns into collections that mirror the structure of your business. Think of Amazon's Portfolios as being similar to Marin Social's Media Plans or LinkedIn's Campaign Groups. Portfolios sit in between the Account and the Campaig...
Amazon Product Targeting And Auto Targeting
Marin supports various targeting options for Amazon campaigns that can help you reach new customers. These include Product Targeting and Auto Targeting. In this article, we'll explain what these targeting features are and how to use them in Marin. Product Targeting Product Targeting provides you with the ability to conquest competitors' products, p...
Amazon Sponsored Brands
Sponsored Brands is a campaign type for Amazon Advertising. Sponsored Brands campaigns deliver ads which feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio. If you're new to using Amazon with Marin, please check out our d...
Amazon Sponsored Display
Introduction Sponsored Display is a campaign type for Amazon Advertising designed to reach relevant audiences across the shopping journey – both on the Amazon website (on product detail pages or other product-related pages) and off the Amazon website (on third-party websites and apps). It includes non-endemic campaigns for advertisers who do not se...
Amazon Sponsored Display - CPC Vs. vCPM
What's The Difference Between Amazon CPC And vCPM Cost Models? It’s important to measure your digital marketing metrics, including comparing CPC vs. vCPM (cost per thousand viewable impressions). CPC is based on the number of actual clicks the ad receives, while vCPM is based on the number of times an ad is viewed, regardless of whether shoppers cl...
Amazon Sponsored Products
Introduction Sponsored Products is a campaign type for Amazon Advertising. Amazon Sponsored Products campaigns are designed to help customers discover and purchase your products on Amazon via ads that appear in search results and on product pages. If you're new to using Amazon with the Marin platform, please check out our dedicated article before...
Buy Box Monitoring For Amazon
Introduction The Amazon Buy Box is located in the top-right section of a product page where customers can directly add items to their shopping carts. In cases where multiple sellers offer the same product, they must compete to win the Buy Box. Over 80 percent of Amazon sales go through the Buy Box, making it a critical aspect of successful adverti...
Sponsored TV
Sponsored TV is a campaign type for Amazon Advertising. It is in open beta and available in the U.S., Canada, Mexico and Brazil as of 2024-06-03. Amazon will release UK support 2024-06-17. Sponsored TV campaigns are a self-service, programmatic ad solution that shows videos across streaming TV services like Freevee. Link Sponsored TV to Marin From...
Amazon DSP
Amazon Demand-Side platform (DSP) is a tool that provides automated, centralized media buying from multiple sources. It enables advertisers to reach audiences across the web on Amazon sites and apps as well as through Amazon’s publishing partners and third-party exchanges by programmatically buying ad spaces. Amazon DSP is recommended for advertiser...
Linking Amazon Ads
Amazon Ads is Amazon's paid search and display program that allows you to tap into a global customer base of more than 300 million shoppers on Amazon's websites, targeted by either keywords or specific products. Marin's Amazon integration allows you to import your campaigns into our platform, enabling you to view and comprehensively manage your Amaz...