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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Revenue Integrations > How To Articles: Revenue Integrations > Switching to Marin Tracker

Switching to Marin Tracker


There are a few general steps to take if you'd like to use the Platform Tracker as your revenue integration. Below are some starting steps for a general account.

How to Switch to the Platform Tracker

To make the switch to Marin Tracker, follow these steps:

  1. You need to make sure Publisher Tracking is turned off on all your accounts:
    • Go to the Channels tab then select one of the publisher accounts, click the Edit button (‘pencil’ icon).
    • On this account settings page within the Publisher Revenue and Conversion Data section, select Retrieve from Publisher: No Revenue or Conversion Data and click the Save button.
    • Repeat this for the other publisher accounts.
  2. Set up URL Builder with tracking parameters, please read our Support Center article. If you're not using Google, please read this Support Center article
  3. Set up the Tracking IDs settings - see the following Help article for more information on this: How to Set Up Individual Tracking Parameters.
  4. Tag all keyword/creative URLs, sitelink URLs, and product group URLs with the tracking parameters that were set up in URL Builder. See the following Support Center article for more information on how to do this via Bulk Upload: How to Tag URLs via Bulk Upload.
  5. Create at least one conversion type. See the following Support Center article for more information on this: Setting Up Conversion Types.
  6. Place a checkmark in the box for Use the Platform Tracking, and copy/paste the Tracker Landing Page Code and conversion type code on your pages you want tracked. See the following Support Center article for more information on this: How to Use the Updated Asynchronous Platform Tracking Pixel.

The points mentioned above are a few of the basic steps for this transition. Please contact your Platform representative, if you would like to use the Marin Tracker, who will be able to take a closer look into how this can be set up for your specific account.


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