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Search Publishers

Home > English > Search Publishers > Google > How To Articles: Google > Ad Extensions

Ad Extensions

Introduction

Ad extensions allow you to expand your ad with additional information, giving your prospective customers more reasons to choose your business. These might come in the form of additional links below your ad (Sitelinks) or a quick-and-easy way to call your business (Call extensions), but regardless of which extension you choose, they're all designed to increase traffic, increase click through rate, and increase awareness of your business.

 

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Marin Support

Marin Search and MarinOne currently offer support of the following extension types; click on the extension name to learn more about that specific extension type. We plan to introduce full extension management support in MarinOne in the near future, so please check back periodically for updates. 

 

Extension Type

Marin Search Support

MarinOne Support

Sitelinks

Full support, bulk management

Reporting & bulk management

Call extensions

Reporting

Reporting

Callout extensions

Not supported

Reporting

Mobile app extensions

Reporting & bulk management

Reporting & bulk management

Location extensions

Reporting

Not supported

How To


In MarinOne

  1. The first step, as usual, is to log into MarinOne. 
     
  2. Navigate to the Ads tab in the top navigation. Instead of clicking into the tab, click the down arrow icon just to the right of the tab and select Ad Extensions
     

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  3. Once on the Ad Extensions grid, use the Extension Type column to differentiate between different types of extensions, such as sitelinks, call extensions, and more. 
     

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  4. Above the grid, you'll see a toggle for either Ad Extension View or Association View.
     

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    1. Ad Extension View will show you each of your extensions once, with performance data rolled up across all campaigns and groups that your extension is tied to. 
       
    2. Association View will show a single line-item for each extension + campaign/group association. For example, if your "Schedule a demo" sitelink is used in five different campaigns, you'll see five separate line-items for this sitelink, one for each campaign it's associated with. 
       
  5. While we don't yet offer full ad extension management in MarinOne, you can bulk upload extensions. Simply click the Upload button and use the drop-down to select the type of extension you'd like to upload. 
     

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  6. For Device details about your ad extensions, navigate to the Devices tab and choose Ad Extension from the Level drop-down. The grid here offers the same toggles for Ad Extension View and Association View that you'll find from the Ad Extensions tab. 
     

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In Marin Search

From the Campaigns tab, click into a Google campaign using the hyperlinked campaign name. From there, click on the Ad Extensions sub-tab. 

From the drop-down, select the type of extension you'd like to view. From here, precise creation and management differs from one type of extension to the next, so use the links provided in the Marin Support section of this article to learn more based on the precise type of extension you'd like to add or manage. 

 

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