Live Ad Parameters allow you to dynamically change numeric values like prices, inventory numbers, and percentages within your ad text.
These numeric values are saved at the keyword level, which can then be used in creatives in a similar way to keyword insertion. However, rather than Google inserting the keyword text in the ad, the specific value related to the searched keyword will be inserted.
Imagine you are bidding on the keyword "antique cups" and have set the price ($80) and number of varieties (18) as Live Param values:
| Keyword | Live Ads Param 1 | Live Ads Param 2 |
| antique cups | $80 | 18 |
The creative would reference the Live Param values, and include default text, in much the same way that keyword insertion does.
When a customer searches for "antique cups", Google will serve the creative containing the Live Param values.
Much like keyword insertion, Live Params can make ads more relevant to customers, and help to increase your Click Through Rate (CTR) and creative performance. Changes to creatives using Live Params are implemented faster because they do not require Google's editorial review. Additionally, Live Param updates will not affect Quality Score.
When choosing a numeric value to insert into the ad text, the following restrictions apply:
You are not able to see the Live Param values in the Google Ads interface.
You can, however, see them in the platform. Just go to the keyword settings page or use the View Builder in the main Keywords grid and add the columns, Live Ads Param 1 and Live Ads Param 2 which can be found in the Advanced section of the View Builder.
The following suggestions are current ways to remove keyword-level live ad parameter values so that the creative-level default live ad parameter values are used:
Our product team is working on a bulk-upload method that would clear out keyword-level live ad parameters, so that the default values are used. In the meantime, please use one of the above methods to accomplish this.
