Smart Shopping is a Google ad format that combines the best of both standard Google Shopping ads and Google Display Remarketing ads, giving you a chance to pull assets from your product feed and serve them up in different combinations across Google's networks.
It works like this: Google will pull assets -- including images, headlines, logos, descriptions, and videos -- from your product feed and test them in a variety of different combinations as it serves ads across the Google Search Network, the Google Display Network, YouTube, and Gmail. Google automates both ad placement and bidding.
You can learn more about Smart Shopping campaigns from Google's support site here [external link].
MarinOne currently supports syncing and reporting of Google Smart Shopping campaigns, ad groups, product groups, and ads. We plan to support additional features (including creating, editing, and URL Builder support) in future updates.
You can filter for your Smart Shopping objects in several ways.
Because Smart Shopping ads run on several different Google networks and combine various ad technologies, Google recommends you do the following prior to launching Smart Shopping campaigns:
If you'd like to learn more about Google's Getting Started recommendations, check out their support article here.