Understanding Language Targeting


The following table outlines support from major publishers for language targeting:

Publisher Campaign Group
Google X  
Microsoft   X*

Marin Support

The application offers full access to search engine language targeting capabilities provided by each publisher. These settings control which searchers can view your ads.

  • For Google, the targets are set at the campaign level.
  • For Microsoft, these targets are set at the group level and cannot be changed once set. Yahoo does not support language targeting.

Language targeting can be accessed in two ways:

  1. From the campaign (Google) or group ( Microsoft) settings page
  2. Via multi-edit

Note: Microsoft language targeting can only be controlled when creating a Microsoft group. Once the group is sent to the engine, the language cannot be changed.

Note: If no language targets are selected, ads will target all languages.

How To Change Language Targeting

From The Settings Page:

From the campaign (Google) and group ( Microsoft) settings page, click the Language Targeting button.

Once on the Language Targeting page, you can set which languages you’d like to target. To select a target, select an available language and click the Target button. The newly added target will move to the Target list.

From Multi-Edit:

If you need to change language targets for a number of Google campaigns, you can also access language targeting via the multi-edit interface.

  1. Check the objects you want to affect and click Edit.
  2. In the Edit bubble, select Language Targeting.
  3. Select languages to target.
  4. Click Save.

Written by Marketing @ Marin Software

Last published at: May 31st, 2023