This script identifies and automatically labels the keywords that are most likely to be tagged “New To Brand” by Amazon
What can I do with this?
Help boost your conversions among customers who haven't purchased from you in the past with by leveraging identifying those that have the highest NTB potential. Take it a step further and the system to automatically boost these keywords when they hit a certain performance threshold – on Amazon or across advertising platforms.
Example
How it works
The script monitors keywords that are tagged for inclusion and automatically tags those that have most contributed to net-new customer conversion.
Requirements
Setup
- You must have your Amazon account linked to Marin and have active campaigns running on your account
Report
Reports must contain the following columns
- Account
- Campaign
- Group
- Keyword
- Match Type
- NTB Uplift
