Introduction
Welcome to the Marin Social Advanced Learning Hub!
On this page you'll find detailed descriptions of the various topics you can learn more about within Marin Social, along with links to further reading where available. Some of the topics have training videos included. Simply click the Play button below to watch the video. For the best experience, we recommend watching in full-screen by either clicking the relevant button or simply double-clicking the video itself.
Don't forget that you can use the Table of Contents on the right of the page to jump directly to a specific topic.
Next Steps...
Once you've explored the various topics below, you may want to learn more about the various support and training options available for this platform area -- and we can help! Simply let your platform representative know about the specific topic you'd like to learn more about, and they'll explain how you can boost your platform knowledge and enhance your Marin Social experience.
Welcome!
Before we get started, we have a short welcome message for you from Mickey Nguyen, our Senior Director of Customer Engagement.
Advanced Audience Training
Reviewing advanced audience strategies, auditing existing targeting, etc.
Learning objectives
- Demographic targeting
- Creating website custom audiences
- Leveraging clusters
Related articles
Ad Operations & Optimization
Creating Facebook pixels in the platform, setting up third-party tracking, reviewing sync behavior, etc.
Learning objectives
- Using Media Plans
- Creating custom conversions
- Reviewing sync behavior
- Configuring third-party tracking and/or URL tags
- Mass editing / Bulk Creator
Related articles
- The Marin Social Facebook Tracking Pixel
- Configuring the Marin Social Twitter Tracking Pixel
- The Facebook Custom Audience Pixel
Advanced Reporting Training
Pulling Reach & Frequency reports, configuring Report Templates, etc.
Learning objectives
- Report templates
- Reach & Frequency reports
- Creative analysis reporting
- Audience reporting
- All workflow recommendations are specific to their objectives
Related articles
Collection Ads
Collection Ads requirements, feed basics, support objectives, etc.
Learning objectives
- Setup and best practices
Related articles
Cross-Channel Strategies
Strategies and features making use of Search and Social working in tandem.
Learning objectives
- Unified Reporting
- Search Intent
Search Intent Part 1
Search Intent Part 2
Dynamic Product Ads (DPA)
Dynamic Product Ads requirements, feed basics, using the Dynamic Ads Wizard, different DPA modes, etc.
Learning objectives
- Dynamic Ads Wizard
- Creative Templates
Related articles
Dynamic Ads For Travel
Dynamic Travel Ads requirements, feed basics, using the Dynamic Ads Wizard, different DPA modes, etc.
Learning objectives
- Setup
- Best Practices
- Wizard
- Creative Templates
Related articles
Message Booster
Using Message Booster, Message Booster rules, creating Organic Posts, and optimizing organic content.
Learning objectives
- The Community Manager role
- Rules and where to apply them
- Organic content creation
- Manual boost
- Best practices (separate Media Plan), etc.
Related articles
- Message Booster
- The Message Booster Report
- The Twitter Message Booster Report
- Creating Custom Audiences for the Message Booster
Reach & Frequency Campaigns
Using and creating Reach & Frequency campaigns.
Learning objectives
- Best objectives/situations for use
- Limitations
- Sequential advertising
Related articles
Store Visits Ads
Store Visits Ads, requirements, locations, optimization, etc.
Learning objectives
- Setup and best practices
- Add Business Location in Facebook Business Manager
- Create campaign and ads (Page Post, Carousel)
- Call to action
- Shop Locator
- Macros
