Amazon Demand-Side platform (DSP) is a tool that provides automated, centralized media buying from multiple sources. It enables advertisers to reach audiences across the web on Amazon sites and apps as well as through Amazon’s publishing partners and third-party exchanges by programmatically buying ad spaces.
Amazon DSP is recommended for advertisers who want to buy display, video, and audio ads at scale, even for those who don’t sell products on Amazon. Similar to Amazon Sponsored Display, DSP ads can be displayed on and off Amazon.
Marin supports DSP for North America, Europe and the Far East differently. Below details Europe and Far East support. If your Amazon DSP account is set up in North America see this article.
Marin Value-Add
- Comprehensive reporting across all Amazon media: DSP (display, video, and audio) and sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display) with all key metrics
- Harness the full power of Marin reporting on DSP accounts and campaigns
- Unlimited data retention, unlike Amazon's 90-day limit
Comparison With Amazon Sponsored Display
Click on the image to review it in more detail.
Account Structure
In Amazon, DSP accounts have the following hierarchy:
- Account ==> Advertisers ==> Campaign/Orders ==> Groups/Lineitems ==> Creatives
All Amazon publisher accounts will be found under the Amazon publisher in Marin, including:
- Amazon DSP publisher accounts
- Amazon Vendor/Seller publisher accounts
- Amazon Attribution publisher accounts.
Amazon DSP publisher accounts in Marin have the following structure after being linked in:
| Object-level | Relationship | Marin UI Grid | Notes |
| Advertisers | Child of Account | Publishers | |
| Campaigns | Child of Advertiser | Campaigns | Known as Orders in Amazon |
| Groups | Child of Campaigns | Groups | Known as Line items in Amazon |
| Creatives | Child of Groups | Ads |
|
Types Of Amazon DSP Accounts
Amazon DSP accounts can be of two types: Self-service or Managed-service.
Managed-service DSP accounts are not yet supported in the Amazon DSP API, hence Marin cannot link/sync them. Only Self-service Amazon DSP accounts can be linked in Marin for now. You will be able to identify the Managed-service DSP accounts by the prefix "SS -" in the name.
When you link Amazon DSP accounts in Marin using the instructions in the next section, if the managed-service DSP accounts are accessible by the same credentials as self-service DSP accounts, they can still get linked into Marin (due to a limitation from the Amazon side) as a part of linking process. Please ask your Marin representative to unlink those to prevent confusion.
Link Amazon DSP Accounts In Marin
Please let your Marin contact know your DSP accounts are set for Europe or Far East. Linking is not yet self-service for these regions.
Supported Attributes
Campaigns / Orders
| Column/Field on Amazon | Marin column in Campaigns grid | Expected Value(s) |
| Name | Campaign | - |
| Order ID | Pub. ID |
Groups / Line Items
| Column/Field on Amazon | Marin column name in Groups grid | Expected Value(s) |
| Name | Group | |
| Line item ID | Pub. ID |
Creatives
| Column/Field on Amazon | Marin Column name in Ads grid | Expected Value(s) |
| Name | Ad |
Supported Metrics
Marin supports cost, click, impression and related metrics by default. For additional metrics, contact your Marin representative. Amazon offers more than 150 DSP metrics.
