Google Call Ads allow advertisers to drive traffic to their physical, brick and mortar locations. These creatives use a phone number for their ad headline, and once clicked, lead the user to call the business directly.
The following actions are currently available for Call Ads in the Platform:
Sync and display Call Ads on the Creatives grid. This allows you to track the performance of your Call Ads and compare them to other creatives
Create, edit and delete via Bulk Upload
To create, edit or delete a Call Ad in MarinOne, use Bulk Upload following the steps below.
From any of our main tabs object-level tabs, navigate to the Upload button in the top-right.
From the upload pane, select Ads from the top drop-down.
Following the traditional Bulk Upload process, upload your bulk file or enter the ad content to be uploaded in the text box.
Headline, containing the phone number for your ad
Note: If you are using Google call forwarding, the number you enter into your headline will automatically be replaced by Google when the ad serves
Business Name
Description Line 1
Description Line 2
Creative Type, containing 'call'
Display URL
Country Code
Forwarding, containing the value 'true' or 'false'
As with your other creative types, Status, Group and Campaign are optional.
No other URL fields like Landing Page URL, Tracking Template, etc will be served with Call Ads, so these fields should not be used.
