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Search Publishers

Home > English > Search Publishers > Google > How To Articles: Google > Local Inventory Ads

Local Inventory Ads

Introduction

Local Inventory Ads for Google AdWords are designed to bring online shoppers into your retail locations in an all-new way. They allow these shoppers to see when individual products are in stock nearby, and help them navigate to your stores directly from your product listing ads.

The Platform supports the ability to set up and manage Local Inventory Ads in your existing Shopping campaigns, as well as to manage Inventory Filters and Product Groups based on the Channel and Channel Exclusivity product attributes.

Important note

Please note that currently these settings are set and managed via bulk only. Reporting of clicks and conversions is supported, but the 'store visits' conversion type is not yet available in the Platform. We will update this article when these features are available. 

Creating Local Shopping Campaigns

You can create Local Shopping Campaigns by setting the Local Inventory Ads option to True or Local in the relevant column of a bulk sheet.
 

A Guide to Local Inventory Ads - New Table.png

Creating Product Groups with 'Local' Attributes

You can use the Channel or Channel Exclusivity subdivision types in order to create Product Groups that are subdivided by 'local' attributes. 

In any one of your Google Shopping campaigns, you can create product groups that look like the following:
 

All > Channel:Online

All > Channel:Local

All > Channel:Everything Else
 

Or also that include Channel Exclusivity as follows:
 

All > Channel Exclusivity:Single_Channel

All > Channel Exclusivity:Multi_Channel

All > Channel Exclusivity:Everything Else
 

Additonal notes

 

  • Shopping campaign Inventory Filters also support Channel and Channel Exclusivity.


 

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