Google has certain account limits that apply to the number of objects (campaigns, groups, keywords, etc.) that can exist in a single account. We'll list each of these limits in the section below.

Google Account Limits

The limits are as follows:

• 10,000 campaigns (includes active and paused campaigns)
• 20,000 ad groups per campaign
• 20,000 keywords per ad group
• 300 display ads per ad group (includes image ads)
• 50 text ads per ad group
• 4 million keywords per account
• 500 location targets per campaign
• 500 excluded location targets per campaign

Important Notes

• There are no longer standard and expanded accounts.
• Currently, auto-rollover will create a new campaign when the original campaign contains 10,000 groups.