Performance Automation with the new Intuitive Rule Builder
Available to: Marin Display customers only (Admin only)
Who is this for: Customers who want to automate optimization; Display Ad Ops team
Description: Manually optimizing performance is time and effort-intensive. However, some of the great performance gains can be optimized by tackling these rote tasks. With the new Rule Builder, advertisers will be set rules that blacklist domains for their campaigns, based on CTR, CPC or CPM goals they set. This is the first release in a number of optimization automation tools that we'll be building over the coming months.
General availability of Perfect Audience Mobile Retargeting
Available to: All Marin Display and Perfect Audience customers
Who is this for: Customers who want to reach users on their mobile devices
Description: Publicly announced last week, Perfect Audience Mobile Retargeting is an all-in-one mobile retargeting solution for app developers and mobile marketers of all sizes. More details can be found here, however, the major news with this release is general availability of the Mobile SDK enabling advertisers to create audiences based on in-app actions, retarget them with in-app banner and interstitial ads, all with the same control and transparency all Marin Display and Perfect Audience customers have come to expect from the platform
Continuing User Experience Upgrades
Available to: All Marin Display and Perfect Audience customers
Description: We continue to make improvements to the user interface to make it easier for advertisers to view performance and manage their campaigns. Specifically, recent updates include:
The renaming of "Retargeting Lists" to "Audiences" - an important nomenclature update to help usher our advertisers into thinking beyond "desktop retargeting lists" and thinking more broadly about audiences across desktop and mobile
Upgrades to the sparklines in the reporting dashboard, enabling easier trend-analysis at a glance
One-click ad management - save time and take control by pausing/resuming ads directly from the campaign management page, no longer do you need to navigate to another screen to start and stop ads
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