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Home > English > Your Marin Account > Account Activation, Linking & Settings > How To Articles: Account Activation, Linking & Settings > Changing Geo-Targeting Settings

Changing Geo-Targeting Settings


The platform offers access to search engine geo-targeting capabilities provided by each publisher:

Publisher Campaign Group
Google X
Yahoo X
Yahoo! JAPAN -  -
Microsoft X X

Geo-targeting settings control from which locations searchers can view your ads.

  • For Google and Yahoo, the targets are set at the campaign level.
  • For Yahoo! Japan, region and Prefectures cannot be targeted.
  • For Microsoft , these geo-targets can be set at either the group or the campaign level.

Geo-targeting for campaigns can be accessed in two ways:

  1. From the campaign settings page (as well as group settings page for Microsoft )
  2. Via multi-edit

Note: Whenever a new campaign is created via the Create button on the Campaign grid or via a bulk upload, the default geo-target will be set to the locale of the platform's client account for Google only. For example, if your client account has a locale of English (United Kingdom), new campaigns will have their geo-targets set to the UK. However, you can always change the campaigns’ geo-targeting setting after campaign creation using the methods listed above, and a geo-target can be set during campaign creation if you use the Create button on the Campaign grid.

From the Settings Page

From the Campaign/Group settings page, click the Geo-Targeting button.

From this page, you can set positive geo-targets (and negative geo-targets for Google only). In the Search field, simply type the first couple letters of the geo-target you are interested in. The Found Search Results list automatically updates based on your search. To select a target, click a result and click the Target button ('plus' icon). The newly added target will move to the Target list. 

"Don't target" (Google only):

Negative geo-targets can be added for Google Campaigns. For negative geo-targets to be selected, you must also be targeting a larger area that contains the negative target. Support for Microsoft negative geo-targets is not yet fully supported. What this means:

  • When creating new Microsoft campaigns/groups in the platform, any specified targets will automatically post to Microsoft as positive targets

  • If Microsoft campaigns/groups are updated in Microsoft Ads to have negative targets, this can be synced to the platform. Since the system does not yet display the differences between the positive and negative targets for Microsoft , all targets will be seen under one “Target” textbox with a plus sign.

  • If a user makes a non-geo-target edit to the campaign in the platform (ie. status change) then only those changes will post to Microsoft . The geo-targets will not get touched or overridden in Microsoft Ads, and so the negative targets will still be kept.

  • If a user makes a geo-target edit to the campaign in the platform (i.e. user decides to add a new country to target), then the platform will push all targets listed to Microsoft Ads as positive targets. This means that any negative targets will be flipped to positive targets. Because of this current limitation, we advise that any geo-target updates be made within Microsoft Ads if the campaigns include negative targets.

"Set by latitude and longitude" (Google only):

Clicking the "Set by latitude and longitude" link to expose the relevant fields. To add latitude and longitude targets by, complete the relevant fields and click "Target".

Group-level geographic targeting (Microsoft only): 

Microsoft geo-targeting is available at both the group and the campaign level. Note that group level geo-target setting overrides that of the Campaign level.

Multi Edit Support:

To change geo-targets for a number of campaigns or groups (available for Microsoft only), use the multi-edit interface. On the grid, check the objects you are interested in and select "Edit". In the edit bubble, select "Geographic Targeting", choose your targets, and click save.

Bulk Upload Support:

Bulk upload support is available for Google. Please consult this article for more details.

Geo-targeting Options 

  • If you exclude just 1 country from the campaign geo-targeting settings, all other countries will be included automatically by the system. That means you do not need to manually add all other countries into the targeting list.

Important information

  • There are a couple of error messages that may occur when you attempt to alter the geo-target exclusions. Please read our Help article on this topic for more information. 
  • Note: Marin cannot pull Publisher report data (i.e. Impressions, Clicks, Cost, etc) for Campaigns that incorporate demographic target settings where the Parental Status Targeting is set to 'On'.
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