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Managing Campaigns

Home > English > Managing Campaigns > Keywords, Creatives, and Campaigns > How To Articles: Keywords, Creatives & Campaigns > Creating Campaigns Advanced Guide

Creating Campaigns Advanced Guide

Introduction

With the Marin Platform, you have a choice of either creating new campaigns at the publisher and syncing them to your account, or creating them from the Platform itself.

In this article, we'll show you how easy it is to create your first campaign with the Platform and populate it with groups and keywords.

Ready to get started? 

Step-by-step

Creating a new campaign is easy. Just follow these simple steps:
 

  1. Click the main Campaigns grid.

     
    create.png

     
  2. Click the Create + button.
     
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  3. Enter a name and choose a specific PCA, then click Next Step to continue.
     
  4. On the Create new campaign page, you'll be able to choose from a number of different options for your new campaign. Among others, you'll be able to adjust the following options:
     
    • Status
    • Mobile Bid Adjustment
    • Start and End Date
    • Campaign Type (including Search, Display or Shopping)
    • Distribution Type
    • Budget
    • Assign Dimensions
    • Enable Scheduled Actions

       
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  5. Save your settings and your new campaign will be created. You can click the Admin link in the upper-right corner to check the Activity Log for the progress of the new campaign creation with the publisher. You can also choose to Post Now if you'd like to update the publisher sooner. 

adding Groups and Keywords

Now that your new campaign has been created, it'll need some groups and keywords. The process of adding these is just as simple as the creation process.

To add an ad group to your campaign, follow these steps:
 

  1. Go to the Campaigns tab.
     
  2. Click the name of the new campaign.
     
  3. In the grid that appears, click the Create button and follow the instructions to create your new ad group.
     

Once the ad group is ready, it'll need keywords. To add them, follow these steps:
 

  1. From the Campaigns tab, drill into your campaign until you're at the ad group level (which will be empty at this point). 
     
  2. Next just click Create as before to add keywords manually.
     
  3. If you have lots of keywords, you can use the Platform's bulk upload feature to populate groups with multiple keywords at once. 

Adding new creatives

Now that you've added your keywords and groups, you can also choose to add creatives to your new campaign. This can be done in two ways: single-edit and as a bulk operation. For more info about bulk uploading to the Platform, please read our Support Center article.

To add a single creative, follow these steps:
 

  1. Head to the main Creatives tab.
  2. Click the Add + button above the grid. 
  3. Choose the Publisher Client Account, Campaign, and Group for your creative, then click Next Step.

  4. Enter the relevant info, including Headline, Description Line, Display URL, Landing Page URL, and so on. You can also choose from some advanced options, including adding dimensions. Finally, click Save and the Platform will process your new creative and queue it for submission to the publisher.

Additional info  

  • Find out more about bulk uploading from our Support Center article. 
     
  • You can also add keywords and ad groups to campaigns via the respective Keywords and Groups tabs.
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