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Mobile App Extensions allow you to directly promote downloads of your apps on both Google and Microsoft. When this type of extension is served, each one is optimized depending on the operating system and device being used to view it.
You can view Mobile App Extensions that have already been associated with your campaigns by following these steps:
From the Campaigns tab, click into a campaign using the hyperlinked campaign name.
Navigate to Ad Extensions sub-tab.
Select Mobile App Extensions in the drop-down menu.
You'll now be able to see see linked campaign-level Mobile App Extensions.
You can also use the Create Report button to export a file containing linked App Extensions. For Google app extensions, the same steps can be followed for group-level Mobile App Extensions.
You can use the Platform's bulk upload feature to make various changes to your Mobile App Extensions, or create new ones. Note: You can use the Bulk Upload Mobile App Extension button (available in the Ad Extensions sub-tab) to navigate directly to the bulk management page.
To start your bulk upload, follow these steps:
Click the Admin link in the upper-right corner.
From the Bulk Upload menu on the left, click Mobile App Extensions.
Use the details from the table below to create your bulk sheet to create, edit, link or unlink your Mobile App extensions.
Similarly to our approach to sitelink bulk uploads, the App Extension ID is automatically included in the list of columns on the Bulk Add/Edit page. Note: Extensions cannot be edited unless they have already been linked to at least one campaign.
The table below provides the details you'll need to include on your bulk sheet. Note that the values below are for demonstrative purposes only.
Account |
Campaign |
App Extension ID |
Package Name/App ID |
Operating System |
Link Text |
Device Preference |
App URL/Measurement URL |
Status |
|
Create |
Account1 |
Campaign1 |
|
com.example.app |
Android |
New App Text |
|
|
|
Edit |
Account1 |
Campaign1 |
8109 |
157624958 |
iOS |
Download App |
Mobile |
|
|
Link |
Account1 |
Campaign1 |
|
156982359-9xyz-9874-5230-1234567890ab |
Windows |
Try out our app |
|
|
|
Unlink |
Account1 |
Campaign1 |
8001 |
|
|
|
|
|
Delete |
When working with Mobile App Extensions in our Platform, please bear in mind the following notes:
Marin does not currently sync in metrics associated with your Mobile App Extensions
URL Builder (and Autocorrect) are not currently compatible with app extensions.
App extensions can be managed in the Platform at the campaign- and group-level for Google and at the campaign-level for Microsoft.
When creating app extensions, the value entered in the URL field will be pushed to Google, but subsequent changes should be done through Google. This is due to the use of structured URL components.
When creating these objects, app extensions must be linked to at least one campaign
Similarly to behavior of sitelinks, Mobile App Extensions cannot be edited unless they are linked to at least one campaign.