As you may know, negative keywords are a way to refine your targeting strategy by excluding specific keywords that do not work well to drive conversions or revenue for your business. Negative keywords are an important part of any keyword targeting strategy and can help you improve performance and refine your targeting.
Want to learn more about managing negative keywords in Marin? Read on to learn more.
Google negative keywords will default to Broad Match unless otherwise specified. To specify match type in your negative keyword bulk upload, you will simply include the Match Type column and specify Broad, Phrase, or Exact in the corresponding rows.
Microsoft supports Phrase and Exact Match negative keywords. To specify match type in your negative keyword bulk upload, you will simply include the Match Type column and specify Phrase or Exact in the corresponding rows.
Negative keyword management in MarinOne can be found by clicking on the arrow next to the Keywords tab and selecting Negative Keywords.
From here, you can view all of your negative keywords across all of your search publishers. To add additional negative keywords, simply follow the instructions listed in our bulk upload article.
In Marin Search, the Negatives sub-tab is available under the main Keywords tab. This section will display all of the negative keywords your are managing in the application. In MarinOne, you can find a quick shortcut to manage negative keywords in Marin Search.
You will also find subtabs displaying negative keywords affiliated with each campaign or group. Like other objects in the application, you can search, sort and filter which negative keywords are displayed. In addition, the Negative Scope filter allows you to limit the display to only campaign-level negatives, or group-level negatives.
Publisher | Campaign | Group |
X | X | |
Yahoo! | X | |
Microsoft | X | X |
Negative keywords can be added directly from the main Campaign and Groups tabs.
Note: Because Yahoo! does not support campaign level negatives, if you attempt to add a campaign level negative to a Yahoo! campaign, the application will create group level negatives for every group in that campaign.
Note: Microsoft supports up to 10,000 negative keywords at the campaign and group levels. Each negative keyword is limited to 100 characters.
You can remove negative keywords using single or multi-edit in much the same way that you would add them. Just follow these steps:
You can also delete your negative keywords using a bulk sheet. Just follow these steps:
Google negative keyword lists in the Shared Library cannot be synced to the Platform at this time as it is not supported in the API yet.