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Managing Campaigns

Home > English > Managing Campaigns > Keywords, Creatives, and Campaigns > How To Articles: Keywords, Creatives & Campaigns > Pausing, Resuming and Deleting a Campaign

Pausing, Resuming and Deleting a Campaign

Introduction

You can pause, resume, and delete several objects in our application– including campaigns, groups, keywords, placements, and creatives.

How to Pause, Resume, or Delete a Campaign

  • To pause a single item: select the checkbox and choose the Pause button.
     
  • To resume a single item: select the checkbox and choose the Resume button.
     
  • To delete a single item: select the checkbox and choose the Delete button.
     

You can pause, resume, or delete multiple items by selecting check boxes one-at-a-time, shift-clicking to select a range, or checking the Super-Select checkbox at the top of the grid to select all of the items. After the boxes are selected, the items may be deleted, paused, or resumed. When pausing keywords based on recent performance, simply sort or filter by performance criteria first, and then multi-select the items and pause them.

Note: Once items are deleted in the application, they cannot be reactivated again in the application.

Parent Status

Keywords may also be paused or deleted if their parent group or campaign becomes paused or deleted. If a keyword is affected by a change in the status of its parent group or campaign, the keyword status will identify the parent group or campaign where the change was made.

When a parent object is resumed, this will not necessarily resume all child groups/keywords/creative as well, but will allow those objects to abide by their own individual status settings.

For example, keyword 'A' has an individual status of Active, and keyword 'B' has an individual status of Paused. When the parent group of these two keywords is paused, this setting will override the statuses for keywords 'A' and 'B', and these two keywords will also be paused. When the group is then resumed, keywords will be set back to their individual statuses: keyword 'A' will have a status of Active, and keyword 'B' will have a status of Paused.

 

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