The Copy Tool gives you the ability to easily copy objects within the platform, including campaigns, groups, keywords, creatives, or placements. We'll explain exactly how to use the Copy Tool below.
At the current time, the Copy Tool only exists in Marin Search and has not yet been built in MarinOne.
Please note: The Copy Tool can only be used to copy and create objects within one client account. You cannot use the Copy Tool to copy and create objects across different client accounts. You can copy between different publishers - Google and Microsoft specifically - but only if they are in the same client account.
With the Platform's Copy Tool, you can quickly and easily copy objects within the Platform.
Supported objects include campaigns, groups, keywords, creatives, or placements. Note that the Copy Tool can only be used to copy objects within one client account. You can copy between different publishers, such as Google and Microsoft, but only if they are in the same client account.
The following publisher operations are supported by the Copy Tool:
Google > Microsoft
Google > Yahoo Gemini
Google > Google
While the Copy Tool is designed to copy almost all objects in the Platform, there are some exceptions. The following list outlines what can and cannot be done with the tool:
With our handy visual step-by-step guide, you can quickly get to grips with the Copy Tool and learn everything you need to get started right away.
To begin, just follow these steps:
While the Copy Tool does support the copying of most objects in the platform, there are some exceptions, as listed below:
*Note: This applies to all Ad Extensions except Sitelinks which are supported when copying from Google to Microsoft.
Note about timezone: If you copy a campaign from Google to Microsoft, the Microsoft campaign will use the timezone of the Google publisher client account.
If you are copying objects from Google to Yahoo! Gemini, please refer to the following table for information about how the Platform handles each operation:
Google Object |
Google Setting |
Copy Behavior |
Campaign |
Campaign Name |
Campaign Name |
Status |
Status * Note: When cloning a Paused or Deleted entity, the platform copies this to a Paused status and pushes that to Gemini. |
|
Budget |
Budget *Note: Google Ads’ minimum daily budget is $0.01 while Gemini’s is $5. When cloning a budget below $5, the platform will default the daily budget to $5. |
|
Budget Type: This is defaulted to ‘Daily’ |
||
Campaign Type and Distribution |
Network *Note: The Network setting for Gemini is determined based on a combination of the Google Ads Campaign Type and Distribution. See below for how these get mapped from Google Ads > Gemini
|
|
Language |
Not copied. This will be set to Yahoo's default language, which is English. |
|
Geo Targets |
Not Supported |
|
Sitelinks |
Not Supported |
|
Dimensions |
Dimensions |
|
Group |
Group Name |
Group Name |
Status |
Status * Note: When cloning a Paused or Deleted entity, the platform copies this to a Paused status and pushes that to Gemini. |
|
Max Content Bid |
Max Content Bid *Note: Google Ads’ minimum bid value is $0.01 while Gemini’s is $0.05. When cloning a bid below $0.05, the platform will default the bid to $0.05. |
|
Dimensions |
Dimensions |
|
Start Date: This is set to current day based on Account timezone |
||
End Date: By default this is set to blank. However when copying a group into a Gemini campaign with budget type set to ‘Lifetime’, we default the end date to Jan 1, 2050 as Yahoo requires a value for end date in this case. |
||
Additional notes:
|
||
Creative |
Headline |
Title |
Description Line 1 |
Description |
|
Display URL |
Display URL |
|
Sponsored By Note: This Gemini required field (which is stored in the Platform as Description Line 2) is populated with the Google Ads Display URL. Any ‘http:/www’ will be stripped from the field during copy. Please note that this field may get truncated due to character limitations set by Gemini. |
||
Status |
Status * Note: When cloning a Paused or Deleted entity, the platform copies this to a Paused status and pushes that to Gemini. |
|
Destination URL |
Destination URL *Note: this is called ‘Landing URL’ in the Gemini UI |
|
Dimensions |
Dimensions |
|
Additional Notes: The platform currently does not support copying the following ad types from Google Ads to Gemini
|
||
Keyword |
Keyword Text |
Keyword Text |
Match type |
Match type Note: Google content keywords will be skipped |
|
Status |
Status * Note: When cloning a Paused or Deleted entity, the platform copies this to a Paused status and pushes that to Gemini. |
|
Bid |
Bid *Note: Google Ads’ minimum bid value is $0.01 while Gemini’s is $0.05. When cloning a bid below $0.05, the platform will default the bid to $0.05. |
|
Destination URL |
Destination URL *Note: this is called ‘Landing URL’ in the Gemini UI |
Note: it is not currently possible to clone negatives or geo targets between Google and Yahoo Gemini.
Note: If using tracking values in redirect URLs, please note that copying keywords and creatives from Google to Gemini will clone the entire destination URL (preview URL) into the Gemini destination URL and will clone any tracking values in the redirect over as well.
When copying language targets using the Copy Tool, please bear in mind the following notes:
Note: If the Google campaign targets a language that is not supported by Microsoft, the copied group will target English by default.
Before copying objects, you can specify a string of text to replace, for example: "Men’s" with "Women’s" or "Google" with " Microsoft." Multiple strings can be specified using the Add button ('plus' icon) to add more fields as required.
Depending on the object being copied, the following strings can be replaced:
A warning will show if the replacement text is longer than the text to be replaced, as this may cause creative headlines or body text break publisher limitations.
Since different publishers have different layouts for their creatives, the Copy Tool will break or join description lines in an attempt to meet the requirements of the target publisher. This will not always be successful, (for example if trying to copy a Microsoft ad with a 71-character description to Google), and creatives containing text that is over the publisher limits will return an error, which will need to be fixed manually before resubmitting.
Provided you have URL Builder enabled, your URL components will be rebuilt as usual using your URL Builder settings.
Microsoft creatives copied to other publishers will have the destination URL ({param1}) replaced with the destination URL of the first keyword in the group (this is based on ID, but is usually the oldest keyword) being copied from.
Please note that creatives copied from Google to Microsoft will have their URLs rebuilt, rather than having {param1} inserted as explained above.
In the rare event that using the Copy Tool is not successful, you can try copying objects manually. The process below is an example of how you would copy a campaign:
You can repeat the above process for as many different objects as you wish.
For redirects with unencoded Click Through URLs: Google is not accepting {unescapedlpurl}
for redirect anymore. Therefore for redirect with unencoded Click Through URLs (e.g. DFA), you need to use {lpurl}
instead.