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Settings for Keyword Expansion are done at the client level. Navigate to the Admin section, and then click the Expansion tab to access the settings page.
Note: If your Expansion tab is empty, please ensure that you have at least one source selected on the settings page.
Publisher search query report
Captures the raw search query from Google and Microsoft using the search query report.
Note: If you select Publisher search query report as the source of the keyword expansion, you must have the publisher's conversion pixel/tracking installed for the conversions to be shown for the keyword suggestions.
Please note:
Automatically add new keyword suggestions
Any keyword suggestions that have more than the specified number of conversions will be automatically added. Keyword suggestions will inherit a group bid and destination URL. Suggestions will be built using other keywords in the group and URL Builder (if turned on). Users can specify if a keyword will be added as Exact, Phrase or Broad match type. Users can specify if keyword suggestions will be added to the parent group or a new group. If keywords are to be added to a new group, the Platform will create a new group named 'ExistingGroupName(Marin Copy)' .
To view suggested placements, go to Placements > Placement Report. Placement suggestions are populated nightly.