We are proud to announce the release of our latest cross-channel innovation: Marin TruePath.
Marin TruePath is a unique cross-channel attribution solution which allows you to track customer journeys across channels, ad interactions, and devices. Whether your conversions are coming from Search, Social, or even organic channels, Marin TruePath will aggregate all of this data in one place in the platform.
Even better, Marin TruePath will de-duplicate conversions, account for inaccurate cookie-based tracking solutions, and assign true values based on real performance. This gives you the most accurate possible view of your entire customer journey -- from start to finish. On top of all of this, Marin TruePath also delivers actionable insights you can use right away to make data-driven budgeting decisions that will optimize your spend and streamline your campaigns.
To find out more about Marin TruePath, please read our Support Center article.
When it comes to managing your social campaigns, time of often of the essence. In that spirit, we're happy to be adding an all-new set of filters to the Asset Manager in Marin Social. Available now for images only, you can choose choose to filter by Ratio (i.e. the aspect ratio of the image) or by Dimension (i.e. the precise size of the image). With filtering, it's never been easier to find the images you need, when you need them.
Want to know more about filters in the Asset Manager? Just hop over to our dedicated Support Center article now.
We have made a number of enhancements to Marin Social's Mass Editor to make it easier than ever before to change the Facebook Page assigned to a Page Post Ad. Historically, you've had to jump through quite a few hoops to make this change; but now, it can be done in just a few clicks. You're able to change the Facebook Page assigned to a Page Post Ad either for individual ads or in bulk.
To learn more about changing Facebook Pages for Page Post Ads, please read our dedicated Support Center article.
