Brand marketers need effective tools that tie digital ad spending, to in-store foot traffic and purchases. The reality is that a big percentage of purchases are still made offline, and by having a holistic view into high ROI marketing activities, advertisers have the opportunity to more effectively allocate marketing budget to the appropriate channels -- a big piece of the puzzle when we talk about the effectiveness of cross-channel marketing.
With this in mind, we've developed Offline Connect, a new way to track offline conversions and attribute them to online events and ad clicks. Offline Connect brings with it a host of benefits, including:
Extended look-back window of 2 years--great for businesses with longer sales cycles.
Tracker Attribution Support (a variety of attribution models such as first-click, even click, etc), to more accurately credit all marketing channels in a conversion path.
“Intraday support”, meaning that transaction data can be uploaded at anytime and reflected in a user’s dashboard within the hour. This includes orders that have been cancelled or refunded.
For more information about Offline Connect, be sure to read our dedicated Support Center article.
