Why is this important?

Advertisers can tailor custom columns to display specific views of their data, so they can quickly see the information that is most important to them. Users can also add personalisation to their reporting, by creating formulas for the metrics that require a calculation.

A few ways to get started with Custom Columns include:

• Conversion by Device: Easily see mobile conversions without having to use segments.
• Conversions by Conversion Name: See the amount of conversions you are driving from each type of conversion that you have enabled.
• ROAS: You can see how much money you received from advertising versus how much you spent on advertising. Select the “Total conversion value” metric and divide it by “Cost” (Total conv. value / Cost).

Want to learn more about creating Custom Columns in MarinOne? Read our dedicated Help Article to learn more!

What’s new?

Advertisers now see and build reports with Google Smart Shopping data in the platform. Smart Shopping is integrated with Marin’s existing Shopping support so that Smart Shopping campaigns will be housed alongside existing traditional Shopping campaigns. Within the Products tab, Smart Shopping product groups will show "All" or any subdivisions that are assigned to that ad group, similar to traditional Shopping product groups. SKU level reporting in the Shopping Products tab is also available for Smart Shopping.

Why is this important?

Smart Shopping uses machine-learning to reduce the amount of man hours needed to optimize campaigns. Advertisers just need to enter their campaign objective and budget, and Smart Shopping takes care of the rest with automated bidding and ad placements. With Marin, advertisers can apply dimensions, review SKU level performance, apply as custom columns, and include Smart Shopping in account-level reporting.

What's new?

We’ve added support for additional Facebook Ad Placements in Marin Social, including Marketplace, Search, and Instagram Explore. This aims to bring the full stack of Facebook Ad Placements into Marin, so that it’s in parity with Ads Manager.

Why is this important?

• Marketplace: Facebook Marketplace is an open exchange where users can buy and sell new and pre-owned items to other users. Think of this as a big garage sale, with an average reach of 800 million people per month. It has built-in interest targeting and easy-to-use product categorization--a great place for people to discover your products.
• Search: Search Ads went GA last fall, and will appear in results for search terms that have commercial intent, connected to e-commerce, retail or auto verticals. Facebook is giving marketers direct access to users who are actively searching for their product or service on the platform.
• Instagram Explore: Explore ads provide advertisers with an opportunity to reach people who are looking for new ways to engage with their interests and who are primed for discovery. More than 50% of Instagram users go to Instagram’s Explore tab to discover photos and videos related to their specific interests from accounts they may not already follow.

More people are spending time on social media during the Covid-19 lockdowns, and these new placements offer advertisers more options in areas of Facebook that are not entirely overrun with competitor advertising.

What's new?

We now support Automated Rules for social in MarinOne. Advertisers can also use social dimensions to trigger these rules, and set up an email notification alerting them once the rule is triggered.

why is this important?

As an advertiser’s number of Facebook campaigns grows, optimizing them manually becomes increasingly time-consuming. With this addition, MarinOne will automatically update an advertiser's social campaigns, ad sets, and ads, and undertake the actions they specify. Such rules are ideal for tasks that advertisers perform regularly throughout the day or through a period of time, such as checking that they are within budget or that their CPAs, ROIs, or ROAS are within their target KPIs.

With Automated Rules, social advertisers can:

• Pause or reduce budgets for underperforming ads
• Scale the winners
• Control frequency of their ads to prevent ad fatigue