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MarinOne now supports multiple conditions for better data management (and/or). Unlike Marin Search, where you have to apply the filter condition of “And Not” to remove a segment of data from the view, customers can apply the “and” filter with the “Does Not Contain” condition in MarinOne, making it easier for advertisers to control the data included in their reports.
Want to learn more about applying filters in MarinOne? Check out our dedicated article for more information!
Facebook has recently rolled out Automatic Placements, giving advertisers the ability to optimize their ad across the entire Facebook family of apps and services (versus manually selecting the placements). In response to that, Marin Social now gives its users the opportunity to opt into Automatic Placements by selecting On under Placement.
Allowing Facebook to find the most effective placements for your campaign reduces the effort spent optimizing your placements manually, and helps advertisers achieve their most desired results based off the bidding objective they choose.
Facebook believes that in most cases, running ads in multiple placements in a single app or across the entire Facebook family of apps will deliver the best return on ad spend. This gives their delivery system more flexibility to get you more and better results.
Interested in learning more about Facebook Automatic Placements and how to enable this feature in your Marin Social application? Read our dedicated article for more information!
Sponsored Product is a new ad format in which the manufacturer and retailer share the cost of advertising, with the aim of driving product sales. This new capability helps achieve better alignment of marketing efforts between the manufacturer and the retailer by co-bidding on shopping products.
This is important because brand owners can gain greater visibility into how their products are performing through their retailers, driving much deeper insight. When a retailer and brand are both running products ads today, it’s not clear to the brand owner how their product is really faring in the market. They only see stats from their own campaigns.
This is important because brand owners can gain greater visibility into how their products are performing through their retailers, driving much deeper insight.
Typically, when a retailer and brand are both running products ads, it’s not clear to the brand owner how their product is really faring in the market. They only see stats from their own campaigns. This way, the brand can get a more complete picture by seeing how their products perform when advertised through the retailers, and have access to new reporting and optimization capabilities. This allows manufacturers to drive more traffic and conversions for their products through enhanced visibility.
Want to learn more about Microsoft’s newest ad format for retailers? Click here for more information!