How can we help you?
The Platform offers an easy setup and scheduling of automated email alerts to help monitor SEM activity when pre-defined conditions are met.
When creating email alerts we suggest making the alert actionable (ready for bulk upload) by including common fields such as Account, Campaign, Group, Keyword, Match Type, and Destination URL.
We recommend using absolute change columns to identify new opportunities or sudden changes such as Keywords with a click change >50 over the past 7 days. Other useful performance alerts can identify low CTR % with significant Impressions or Keywords that have declined in Conversion over the last 7 days.
Alerts can not only be used for performance but also for general account maintenance. For example, an alert can be set up to identify Keywords without proper tracking parameters.
When an alert is emailed, the email contents will show a quick preview of the first component within the report. Attached will be the report itself with all components and associated data.