How can we help you?
How can we help you?
The Platform features a number of different charting and visualization options. We'll explain these below.
Scatter charts help you visualize the relationship between two metrics, while Bubble charts allow for plotting a third metric to bring more visual attention to important data points.
Example #1: One way to use bubble charts is to visualize creatives by CTR, conversion rate and clicks. This bubble chart helps identify keywords that have high conversion rate and low CTR (upper left quadrant), exposing good opportunities to either increase bids for these keywords and improve positioning. The largest bubble (middle quadrant) shows keywords that have high CTR but low or average conversion rate. This helps you identify areas where you may want to perform landing page testing to improve conversion rate.
Example #2: This chart quickly identifies keywords that spend a lot (large bubble), that drive a lot of assists but have few actual conversions. These are your influencers you do not want to pause.
Example #3: One popular way to use a scatter chart is to view the relationship between average position and CTR. Using the chart below; you can easily see that having an average position between 1-2 yields a higher CTR, which essentially means higher site traffic.
Line charts are great for visualizing trends. You can use line charts to show trends in click traffic, conversion rate or revenue by week or month.
Example #1: Quickly isolate strong traffic periods against conversions by pulling the last 30 days of data. With the line chart, you can easily flag areas where traffic is strong but conversion rate is low. You can then further investigate why site traffic is not converting once customers land on your site and turn this into an actionable insight. You can also flag areas where traffic and conversion rate are equally strong and therefore may consider investing more during these times.
Example #2: View Investment and Conversion performance over time.
Pie charts are great for charting performance distribution. You can view a break down of pub cost by publisher, breakdown of conversions or traffic by regions, campaigns, ad groups, etc.
Example #1: Create a pie chart by bringing in traffic by region and view traffic distribution to better understand where the bulk of your traffic is coming from. You can also flag regions delivering the least amount of site traffic and determine if it’s due to lower investment or if your brand is simply not resonating with certain countries. The actionable insight here could be investing more on non-brand terms in countries with less traction.
Note: In order to chart by Geos, you will have to create a dimension and flag campaigns with a Geo dimension. For more information on dimensions, please see the help article Frequently Asked Questions - Dimensions.
Example #2: Comparing cost, conversions, or ROI distribution across all publishers. This will help identify the publisher that is most profitable and where to allocate your ad spend.
Web queries are great for month to date/year to date performance reports and for budget tracking. For example, you can create a month to date report and view performance daily to ensure spend and performance are trending to hit your quarterly goals. You can do this by creating a report to include publisher, campaign, cost, traffic, CTR, conversions, conversion rate (or any other KPIs relevant to your business) and set the report to run daily/weekly.
Bar charts are great for viewing side-by-side performance against Regions. For example, you can use bar charts to compare cost, conversions and CPA by country. This allows you to see the best and worst performing markets. Create a pie chart viewing your Cost and CPA data and quickly flag areas that show the most room for CPA improvement and monitor performance against investment. The actionable insight could be to potentially move dollars from poor performers to maximize investment.
When editing an existing report template, you cannot add a chart that includes your custom columns. So you need to create a report by adding a chart directly from the grid and save it. Here is an example:
