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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Tracking IDs & Parameters > How To Articles: Tracking IDs & Parameters > Identifying Keywords with Missing URLs or Tracking Parameters

Identifying Keywords with Missing URLs or Tracking Parameters

Introduction

Using the Platform's View Builder, it's easy to find objects with missing URLs or tracking parameters. The following steps will walk you through how to identify and resolve any affected keywords and creatives.

How to find at the keyword level

Just follow these steps:

  1. Navigate to the keyword tab of the account.

  2. Bring in the following columns via the View Builder: 

  • Account
  • Campaign
  • Group
  • Match Type
  • Destination URL (*Bring in the Click Though URL as well if using re-directs)
  1. Filter in the destination URL column for doesn’t contain “mkwid”. If "mkwid" is not a tracking parameter used, filter for one of the account specific tracking parameters. This filter will bring up all keywords with either no URLs or URLs missing that specific tracking parameter. 
  2. Create a report, make sure to check the box that includes items with 0 clicks, and export to Excel. 
  3. Fill in any empty destination URLs (or click through URLs if using re-directs) if needed and re-upload into the Platform using the bulk add/edit keywords link in the bottom left of the keywords tab. If URL builder is set up, it will automatically append the correct tracking parameters to any existing base URLs.

    Note: If using re-directs, you will need to remove the Destination URL column and use the Click Through URL when uploading the report back into the Platform.

How to find at the creative level

The same process above is to be used to find creatives with no destination URLs or tracking parameters. Make sure to bring in the following columns:

  • Account
  • Campaign
  • Group
  • Destination URL (Bring in the Click Though URL if you're using re-directs)

*If using re-directs, you will need to remove the Destination URL column and use the Click Through URL when uploading the report back into the Platform.

How to find Microsoft URLs not set {param1}

Note: This section only applies if you are not using Microsoft's Destination URL field at the keyword level. 

If you are using keyword-level tracking with Microsoft, it’s important to set creative destination URLs to {param1} in order to tell Microsoft to call upon the keyword level URL. More information can be found here.

1.   Navigate to the Creatives tab of the account.

2.   Bring in the following columns via View Builder

  • Account
  • Campaign
  • Group
  • Destination URL 

3.   Filter on the left to show Microsoft only and under Destination URL for Does Not Contain param1

4.  Using bulk upload:  Create a report and export to excel, then populate the Destination URL column with {param1}, and uploading via the creative bulk add/edit. (Note that even when using re-directs, you will still need to set Destination URLs to {param1}, not Click Though URLs).

Using the multi-edit function:  Select any affected creatives (the super-select function cannot be selected), click on the edit button and select Creative Edit then add {param1} to the Dest. URL box below. (Note the use of curly brackets rather than square brackets).
 

Handy Tip: The Platform allows you to set reporting alerts that automatically identify and notify you if any new keywords and/or creatives are missing tracking parameters. Please click this link to learn more. 
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