How can we help you?
Using the Platform's View Builder, it's easy to find objects with missing URLs or tracking parameters. The following steps will walk you through how to identify and resolve any affected keywords and creatives.
Just follow these steps:
Navigate to the keyword tab of the account.
Bring in the following columns via the View Builder:
Fill in any empty destination URLs (or click through URLs if using re-directs) if needed and re-upload into the Platform using the bulk add/edit keywords link in the bottom left of the keywords tab. If URL builder is set up, it will automatically append the correct tracking parameters to any existing base URLs.
Note: If using re-directs, you will need to remove the Destination URL column and use the Click Through URL when uploading the report back into the Platform.
The same process above is to be used to find creatives with no destination URLs or tracking parameters. Make sure to bring in the following columns:
*If using re-directs, you will need to remove the Destination URL column and use the Click Through URL when uploading the report back into the Platform.
Note: This section only applies if you are not using Microsoft's Destination URL field at the keyword level.
If you are using keyword-level tracking with Microsoft, it’s important to set creative destination URLs to {param1} in order to tell Microsoft to call upon the keyword level URL. More information can be found here.
1. Navigate to the Creatives tab of the account.
2. Bring in the following columns via View Builder:
3. Filter on the left to show Microsoft only and under Destination URL for Does Not Contain param1
4. Using bulk upload: Create a report and export to excel, then populate the Destination URL column with {param1}, and uploading via the creative bulk add/edit. (Note that even when using re-directs, you will still need to set Destination URLs to {param1}, not Click Though URLs).
Using the multi-edit function: Select any affected creatives (the super-select function cannot be selected), click on the edit button and select Creative Edit, then add {param1} to the Dest. URL box below. (Note the use of curly brackets rather than square brackets).