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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Tracking IDs & Parameters > How To Articles: Tracking IDs & Parameters > Tracking IDs Overview

Tracking IDs Overview

Introduction

Setting up correct parameter parsing is important because these settings tell the application where to find tracking IDs within a URL. Finding the appropriate tracking IDs is essential in order for the application to correctly attribute conversions. If parsing is not set-up or if the start/stop sequences are not set-up correctly, there will be errors on the Tracker Revenue upload file.

Try it Yourself

Once you have identified your tracking parameters in Setting up Individual Tracking Parameters, you can then set up your account parsing so that the platform knows where to pull out an object's tracking ID, creative ID, keyword text, placement, and/or match type from a URL. You can do this within the Tracking ID settings page.

The goal here is to identify the tracking parameters which are seen in URL Builder. In this scenario, URL Builder will include the following parameters: mkwid=[distribution][uniq_id]&pkw={keyword}&pcrid=[creative_id]&pmt={matchtype}

Follow along with our interactive exercise below to learn how to set up Tracking IDs.


 

Step-by-Step  

Here is a quick recap of how to set up tracking IDs.
 

1. Grab a Destination URL from the account and paste it in the Try out a URL field.
 

2. From the Tracking ID tab enter “mkwid” to tell the application to start looking and enter “&” to signify to stop looking for the tracking ID.
 

3. In the {Keyword} Parameter tab, enter the values to let the application know where to start and stop looking for the keyword. 
 

4. In the {Creative} Parameter tab, enter the values to let the application know where to start and stop looking for the publisher creative ID. 

 

5. In the {MatchType} Parameter tab, enter the values to let the application know where to start and stop looking for match type. 

 

6. After setting up parsing parameters, test the URL to ensure that the application is able to find the unique Tracking ID and Creative ID. (The creative ID is dynamically inserted by the publisher, when the ad is served. 

 

7. Once it has been confirmed that the application is able to find the Tracking ID and Creative ID, save the settings!

 

Best Practices

• When using creative-level tracking, make sure to include {Keyword} and {MatchType} parameters in the destination URL in order to attribute conversions at the keyword level.

• Try to keep tracking values consistent across URLs. For example, if using “mt” to tell the application where to find match type, use “mt={matchtype}” in all URLs. If it is necessary to use different parameters across URLs (ex. “mt={matchtype}” and “pmt={matchtype}”, then specify multiple {MatchType} parameters.
 

mt.PNG

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