URL Builder

1. Next, we’ll update the URL Builder. From the left-hand menu, click on URL Builder.
    
2. Within the URL Builder, click on the settings associated with the publisher of your choice. We’ll use Google in this example. 
   
   Note: If your URL Builder has not been set up previously, please reach out to your Marin account representative for next steps.
    
3. Once you’ve clicked into the Google URL Builder settings, click on the Custom Parameters sub-tab. Then, click on the New Google Parameter button.
    
4. The name of your new parameter will be "slid". Be certain you’re setting your customer parameter at the sitelink level and populating it with [uniq_id] value (this can be found under the Marin Macros drop-down).
    

5. Click Add to save your new custom parameter. You should now see your new custom parameter listed under your Custom Parameters sub-tab.

6. Next, you can add your new SL ID parameter to your tracking template.
    

   

   Your precise SL ID setup within your Tracking Template may take different forms depending upon your integration type. We’ve included a few examples of this below. 

Tracking  IDs

1. In the Marin platform, navigate to the Admin section and click on the Revenue sub-tab. 
    
2. From here, click on Tracking IDs from the left-hand menu.
    
3. If your Marin Client Account has already been set up to track revenue to the sitelink level, the Tracking ID tab should have a section called Find Sitelink Tracking IDs Inside URLs. This is the section we’ll be working with. 
   
   Note: If you do not see this section in your account, please reach out to your Marin account representative.

4. Next, you’ll want to fill in the Parameter Name, Value Separator, and Stop Character fields. The parameter name is "slid", but the specific value separator and stop character you will use is based upon your URL structure and your integration type. When you’re ready, click Save.

This step will trigger Marin to do a full re-parse of your account, so if you have a large number of objects in your account, this can take a number of hours to complete. We recommend completing this step toward the end of the workday or before heading into the weekend. 

Note: If you’re uncertain which value separator or stop character to use, please reach out to your Marin account representative to discuss the best options for your account.

Applying your changes

1. To apply your new URL tracking template changes, navigate to the Channels tab. Select the checkboxes next to the relevant publisher accounts where you wish to apply your account-level tracking template. 
    
2. Next, click the Edit button and select Account Tracking Template from the drop-down.
    
3. From here, you can type anything you’d like into the blank text box. For example, you could type “Hello World” and the resulting job would tell the URL Builder to run under the correct template. Then, click Save. To learn more about applying your account-level tracking template, check out the Applying The Account Level Tracking Template section of our New URL Builder Advanced Guide.
    

   

    
4. To check the status of this process, click on the Activity Log from the top right-hand corner of the platform, find and select the corresponding activity, and post the Tracking Template to the publisher. 
    

Additional Steps

1. Next, you will need to bulk upload your sitelinks with an empty custom parameters column in order to apply the {_slid} custom parameter. To learn more about exporting and bulk uploading sitelinks, check out our article on Managing Sitelinks via Bulk Upload.
    
2. Some integration types require an additional back-end update in order to successfully track at the sitelink level. This update may take place on Marin’s end or it may require updates to your revenue file before it is sent to Marin. If the latter is true, this may require assistance from your development team.
   
   To find out if your integration type needs additional updates, we recommend reaching out to your Marin account representative to talk through the steps you’ve already completed. From here, they can recommend additional updates.
    
3. Lastly, it’s recommended that you QA your new sitelink-level data as it starts to come in. You can review your new sitelink-level data from the Smartgrid’s Sitelinks sub-tab.