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You may receive an error during a bulk edit operation or revenue upload regarding a Duplicate tracking value. This warning happens when two objects have the same tracking ID within the URL, so the system doesn't know which object to edit/assign data.
The error will appear in a bulk edit when:
The error will appear in a revenue upload when:
Revenue will fail to attribute since the system does not know which Active/Paused object to assign the conversion to.
This warning happens when two objects have the same tracking ID seen in the URL, and so the system does not know which object to edit/assign data. If the duplicate tracking is associated with 1 object that is active/paused and 1 object that is also active/paused, conversions will not attribute at all in the account. Revenue will fail to attribute since the system does not know which active/paused object to assign the conversion to.
If the duplicate tracking is associated with 1 object that is deleted and 1 object that is active/paused, conversions will know to attribute to the active/paused object. The deleted object will not get assigned any conversions since the system will give precedence to the active/paused object. Even though revenue may still attribute, you will continue to get a warning that there is a “duplicate tracking value” when attempting to edit the duplicated object. This can be a problem if this prevents the edits from being posted to the publisher. It is therefore best practice to not have any duplicate tracking IDs in the account, and to remove them once these errors appear.
There are several ways to resolve this and will depend on how Auto Correct is being used under the URL Builder settings. For more information on Auto Correct settings, please click this link.
Note: The system generates a unique tracking ID for each object. Therefore if tracking were ever stripped from the object, the system will know to re-tag it with the same tracking ID. This means that when fixing duplicates, you must make sure you are re-syncing/updating all duplicated objects -- what will happen is that the system will 1) provide the same tracking ID to the original object and 2) give the second object a brand new, unique tracking ID.
Here is how duplicate tracking ID's are handled under all options:
To prevent that tracking in Facebook fails because of duplicate tracking ID in the account (creative level), please try these:
If needed, a member from our Support Services team may create a report containing all duplicate keyword and creative tracking ID’s in the account. Please file a ticket if you would like this report send to you.
A duplicate tracking value warning can result from a deleted object with the same value as an active/paused object. Marin is able to handle the deleted object for the duplicate value for revenue upload and bulk edits, but there are few items to be aware of.