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Note: This article applies to publishers that are not using Upgraded URLs. For Google and Microsoft Upgraded URLs, please reference the full article here.
The Platform's Sitelinks URL Builder feature automatically builds URLs and appends tracking parameters to sitelink URLs. URLs are constructed so that sitelink conversions are attributed to the keyword that triggered the sitelink. To accomplish this, the {copy} parameter is used to dynamically copy over static keyword tracking parameters (e.g. Tracking IDs) in to sitelink URLs.
However, use of the {copy} parameter is not supported with certain URL structures. As a result Sitelinks URL Builder should not be used with these URL structures. This article will document supported and unsupported URL structures for use with the Sitelinks URL Builder feature.
Any URL structure that does not adhere to standard ampersand (&) and equals (=) sign key/value delimiters is generally not supported.
For example:
Any URL structure that contains additional parameters adjacent to the click through URL.
For example:
Any URL structure that uses standard ampersand and equals sign key/value delimiters is supported, for example: