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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > URLs & URL Builder > How To Articles: URLs & URL Builder > URL Structure Validation Checklist

URL Structure Validation Checklist

Introduction

When your publisher accounts are linked to the Platform, your destination URLs are drawn down from the publisher. It is important to understand and review your URL structure for any errors before the Platform appends any parameters.

Before your URLs are tagged, review the following:  

  • Are any destination URLs blank?
     
  • Do all URLs resolve in a browser?
     
  • If it is important that parameters appear in a certain order, are they ordered correctly?
     
  • Do all URLs follow standard URL protocol?
     
  • Does the root URL ends in a “?” before parameters are added?
     
  • Are all parameters complete name value pairs?
     
  • Are URLs encoded, if necessary?
     

Once your URLs are tagged, review the following:  

  • Are any destination URLs blank?
     
  • Are all URLs tagged with Marin required parameters?
     
  • Do all URLs resolve in a browser?
     
  • If it is important that parameters appear in a certain order, are they ordered correctly?
     
  • Do all URLs follow standard URL protocol?
     
  • Does the root URL ends in a “?” before parameters are added?
     
  • Are all parameters complete name value pairs?
     
  • Are URLs encoded, if necessary?

 

 

 

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