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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > URLs & URL Builder > How To Articles: URLs & URL Builder > Upgraded URLs: Video Guides

Upgraded URLs: Video Guides


Upgraded URLs now form a core part of campaign management for three of the major publishers: Google, Microsoft, and Yahoo! Japan.

While the process for setting up Upgraded URLs (also known as Advanced URLs in the case of Yahoo! Japan) differs for each publisher, there are some common steps you'll need to follow.

In the following five-part video guide series, we'll walk you through each of the steps you'll need to take in order to set up Upgraded URLs for your accounts. Have a question? For anything publisher-specific, we'd recommend reaching out to your Platform representative for more details. You can also find links to publisher-specific Self-Migration Guides at the end of this article. 


For the best experience, double-click the video to watch it in full-screen, or click the full-screen icon. 

The basics of Upgraded URLs

Before we get into the detailed steps for Upgraded URL setup, let's begin with the basics. In the short video below, we'll explain the high-level concept of Upgraded URLs, which should give you a better understanding of each step and its purpose.

Click the video below to get started. We'd recommend watching in full-screen for the best experience. 

Step 1: The Hard Sync


Step 2: Create your bulk sheets


Step 3: Assess your existing URL structure and Set Up Custom Parameters

Step 4: Set up your Landing Page and Add Parameters to your Tracking Template

Step 5: Apply your Tracking Template


Click a link below to jump into a publisher-specific Self-Migration Guide with even more specific steps for your particular account.


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