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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > URLs & URL Builder > Troubleshooting Articles: URLs & URL Builder > "Destination URL is required"

"Destination URL is required"

What is the issue?

After performing a bulk upload of Microsoft creatives, you may encounter this error message in the Activity Log:

Error: Destination URL is required

What causes the issue?

This error message is received when new creatives are uploaded without a Destination URL if either:

  • The existing keywords in the groups of the new creatives do not have Destination URLs.
  • No keywords are present in the groups of the new creatives being added.

How to fix the issue

A Destination URL is required for creatives because all ads require a landing page. You may later upload keywords with keyword-level Destination URLs.

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