Welcome!
Welcome to the Marin Software Support Center. We're glad you're here. Here's what you can look forward to:
  • Real-time search so you can find what you need faster than ever.
  • Easy-to-follow video guides for our most popular articles.
  • Interactive simulations and Live Screenshots to make learning easy.
  • Regular content updates to ensure every word you read is accurate and up-to-date.
Home > English > Social > Platform Intro & Metrics > How To Articles: Platform Intro & Metrics > The Audience Keywords Cluster

The Audience Keywords Cluster

Introduction

The Keywords Cluster section is where you can manage all Keyword Clusters used in your campaigns. This is an exclusive Marin Social feature that allows you to create a group of Twitter Keywords and optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for future campaigns.

Creating a Cluster

1. Click on Audience in the top right corner.

2. Select Keyword Clusters from the drop-down menu.

Screen Shot 2017-10-26 at 11.28.12.png

3. Click on New Cluster.

Screen Shot 2017-10-26 at 11.28.17.png

4. Fill out the form.

Screen Shot 2017-10-26 at 11.28.25.png

Duplicating a Cluster

You can also create a new Keywords Cluster by duplicating a similar existing cluster.

1. In the Search Bar on the right of the Dashboard, enter the name of the existing cluster.

2. Click on this icon to duplicate a cluster.

Screen Shot 2017-10-26 at 11.28.31.png

3. Edit the fields.

Screen Shot 2017-10-26 at 11.28.40.png

Deleting a Cluster

Warning: Once you have deleted a cluster, you can't undo this action.

To delete a Cluster, in the Action column, click on this icon to delete a cluster.

Screen Shot 2017-10-26 at 11.28.50.png

Additional Tips

  • Keyword Targeting: Keyword targeting is an important capability if you’re looking to act on signals of intent from potential customers. It allows you to connect with users based on words and phrases they’ve recently Tweeted or searched for, or that appear in Tweets with which they’ve recently engaged. This means you can reach your target audience when your business is most likely to be relevant to them.
  • Include keywords matching any order: Target Keywords matching any order. Example: If you put “Macbook Air”, you’ll target “Macbook Air” and “Air Macbook”
  • Include keywords matching expression: Target an expression. Example : If you put “Macbook Air”, you’ll only target “Macbook Air”

Related Articles

Last modified

Tags

Classifications

This page has no classifications.

 

wiki.page("Internal/Mindtouch_Launch_Sandbox/js.cookie.js")