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Home > English > Social > Platform Intro & Metrics > How To Articles: Platform Intro & Metrics > The Reach Report

The Reach Report


The Reach tab allows you to generate a report which will show your account reach and frequency breakdown by Day, Month, Country, Gender, Age, or Placement. You'll find the Reach tab in the main navigation at the top of the screen.

Note: Reach Data is given for an entire Facebook Advertising Account, not for individual Media Plans or Campaigns.



Using the Reach Report is simple. Just follow the steps below to get started.

  1. Select the relevant Time Period.
  2. Click Show.



External Access

You can send this URL to clients so they can access the reporting interface. To do so, follow these steps:

  1. Select the language you want the external access report to appear in.
  2. Choose the Time Period of the report.
  3. Click Share to see the link.


  1. Click the Link button to open the report in a new tab.




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