The Reach tab allows you to generate a report which will show your account reach and frequency breakdown by Day, Month, Country, Gender, Age, or Placement. You'll find the Reach tab in the main navigation at the top of the screen.
Note: Reach Data is given for an entire Facebook Advertising Account, not for individual Media Plans or Campaigns.
Using the Reach Report is simple. Just follow the steps below to get started.
You can send this URL to clients so they can access the reporting interface. To do so, follow these steps: