Step One  

1. In the Marin Social platform, capture the Advertiser ID from the URL, when at the advertiser level, as this ID will be used in the linking process below. The advertiser ID will look like the highlighted sample shown below:

social.marinsoftware.com/home-details/54ef87944d0e45ab6a7b10c0

Note: Currency and time zone for each advertiser is shown on the advertiser level, in the left hand panel.

2. In Marin Enterprise, you'll need to set up a Media Plan dimension using the settings in the table below. To set up a dimension, navigate to Admin > Dimensions > Create. 
 

3. Now you'll need to link your Facebook account (if you haven't already) by following these steps:

1. Ensure that you have Channel Connect enabled for your account. Speak to your Platform representative if you're unsure about this.
    
2. Go to the Channels tab within Marin Enterprise.
    
3. Click the Manage Accounts button above the grid.
    
4. Next, click the Add Publisher Account button. 
    
5. Select Facebook from the list of publishers then click the Start Facebook Linking button.
    
6. On the Edit Publisher Account screen please use the table below to help guide you through the setup steps.
    

7. Click Save to create your new publisher account.
    
8. Finally, you'll need to download the previous 3 days of cost data. To do this, you'll need to reach out to our Customer Support team or your platform representative. 

Step Two

Back in the Marin Social platform, you'll need to follow these steps:
 

1. Go to Admin > Agencies
    
2. Navigate to your agency and select edit.
    
3. In Marin ID, provide your Marin client ID.
    

These steps will enable you to use the macro [marinadid] which is the unique numerical id that is used to attribute conversion and revenue from third party tracking systems.

Step Three

When setting up URLs for page post ads or domain ads for third party revenue and conversion tracking, there are two different approaches you can take.
 

• Manually setup the redirect URL when you are bulk creating your ads. Please be sure to add the following parameter and macro in your redirect url: pcrid=[marinadid] The [marinadid] macro is the numerical unique id that will be used to attribute revenue and conversions to creatives in the Marin Platform.
  
  Limitation: Currently we do not support Media Plan level redirect URL setting and hence this approach is manual.
   
• Utilize the click tag field for page post ads and domain ads. Click tracking tags allow an advertiser to specify a URL, which will get fired upon a click on an ad. Specifically, a click tag gets fired upon offsite link clicks on any ad unit that supports offsite links (domain ads and page post link ads).
  
  In terms of setup, you can specify parameters and macros at the Media Plan level and all of the parameters and macros will be automatically appended to all page post and domain ads below it in the click tag field. In this approach, you will also need to specify pcrid=[marinadid].
  
  Limitation: Click tags are only fired when the ad is served on desktop (both feed and right hand side), but not fired on mobile. A click tag is allowed to redirect once. Click tags are not fired on clicks of the ad's actor (the page name in a page post ad, or the user's name in a sponsored story), permalink, photo, like, share, or comment buttons. These tags are also not fired on ads that do not have offsite actions, such as page like ads.