In this article, you'll find a collection of tables which outline the various publisher requirements and restrictions that apply to the Marin platform.
| Yahoo | Microsoft | Baidu | Yahoo! JAPAN | |||
|---|---|---|---|---|---|---|
| Distribution Types | Campaign (Search, Content, Google Network) |
Campaign, Group (Search, Content) |
Group (Search, Content) |
(Search, Content/Baidu Network) | Social | Search |
| Budget | Campaign (daily) min: $.01 max: $250,000 |
Account, Campaign (daily) min: $1 max: $1,000,000 |
Campaign (monthly, daily) min: $5 max: $7,500,000 |
Account (daily) min: CNY 50 max: CNY 100,000 Campaign (daily) Search min: CNY 50 Content min: CNY 10 Max: CNY 100,000 |
Campaign (daily) $1.00 - $1,000,000 Campaign (lifetime) $1.00 - $1,000,000 |
Campaign (daily) 100 - 1250000 Yen |
| Negative Keywords | Campaign, Group | Account, Group | Campaign, Group, Keyword | Campaign, Group | Campaign, Group | |
| Search Bid | Group, Keyword min: $.01 |
Group, Keyword min: $0.01 (USD), 0.05 Pounds, 0.15 CAD, 0.05 Euro, 0.10 AUD max: $999.99 USD, 25 Pounds, 999.99 CAD, 25 Euro, 50 AUD |
Keyword min: $.05 |
Group min: CNY.01 max: CNY 999.99 or budget Keyword min: CNY .01 |
Group $.01 - $100 or budget |
Group, Keyword |
| Content Bid | Group min: $.01 |
Group min: $.10 |
Keyword min: $.10 |
Group min: CNY 0.05 |
Group $.01 - $100 or budget |
|
| Creative Restrictions |
Headline: 25 chars
ETAs: 2xHeadline: 30 chars 2xPath field:15 chars (Optional)
|
Name: 300 chars Headline: 40 chars (60 chars in EU markets) Desc: 70 chars Display URL: 35 chars Dest URL: 1024 chars |
Headline: 25 chars
ETAs: 2xHeadline: 30 chars 2xPath field: 15 chars (final URL domain and paths cannot exceed 67 chars)
|
Search Headline: 50 chars Desc 1: 80 chars Desc 2: 80 chars Dsplay URL: 36 chars Dest URL: 1017 chars Different length of Desc/Headline is displayed depending on where on the page the ad is rendered. Content Headline: 28 chars Desc 1: 40 chars (min: 8 chars) Desc 2: 40 chars (min: 8 chars) Dsplay URL: 35 chars Dest URL: 1024 chars |
Headline: 25 chars Description: 90 chars Dest URL: 255 chars |
|
| Keyword Restrictions | Dynamic Keyword Insertion Max 25 (count spaces and all words before and after insertion) | Max: 40 chars (40 single byte or 20 double byte chars) | ||||
| Max End Date | Campaign: 12/31/2036 UTC | Campaign: 11/31/2036 UTC | Group: 1/2/2050 Local | Baidu has no max end date. | 1 year from the start date. |
| Yahoo | Microsoft | Baidu | Yahoo! JAPAN | |||
|---|---|---|---|---|---|---|
| Campaigns per Account | 10,000 | 20 | 10,000 | 100 | 100 | 100 (may request more) |
| Groups per Campaign | 20,000 | 1,000 | 500 (draft), 20,000 active | 1,000 | 1,000 | 2,000 |
| Negative Keywords per Campaign | 5,000 per negative list | 10,000 | 100 | 5,000 | ||
| Negative Keywords per Group | 10,000 | 100 | 2,000 | |||
| Keywords per Group | 20,000 | 1,000 | 10,000 | 5,000 (recommend 30) | 2,000 | |
| Ads per Group | 50 | 20 | 100 | 50 | 1 | 50 |
| Keywords per Account | 5,000,000 | 50,000,000 | 50,000 (may request more) | |||
| Site Exclusions per Campaign | 5,000 | |||||
| Placements per Group | 2,000 (incl. negatives) | |||||
| Campaign Geo-targets | 10,000 (including exclusions) | |||||
| Campaign Geo-exclusions | 10,000 (including non-exclusions) |
| Yahoo | Microsoft | Baidu | Yahoo! JAPAN | |||
|---|---|---|---|---|---|---|
| Campaigns | Globally unique
Unique within account
|
Globally unique
Unique within account
|
Globally unique
Unique within account
|
Globally unique
Unique within account
|
Globally Unique
|
Unique within account
|
| Groups | Globally unique
Unique within campaign
|
Globally unique
Unique within campaign
|
Globally unique
Unique within campaign
|
Globally unique
Unique within campaign
|
Globally unique
|
Unique within campaign
|
| Creatives | Unique within group
|
Globally unique
Unique within group
|
Not unique | Globally unique
Unique within group
|
Unique within group
|
Unique within group
|
| Keywords | Unique within group
|
Globally unique
Unique within group
|
Globally unique
Unique within group
Normalized within group |
Globally unique
Unique within group
|
Not Applicable | Unique within group
|
| Yahoo | Microsoft | Yahoo! JAPAN | ||
| Sync Time for PCA | 3:30h (~995000 keywords) | 5:20h (~250000 keywords) | ~140 hours to sync 1 mm keywords | |
| Get Campaign | 7secs | 5secs | ~3secs | |
| Get Group | 3secs | 3secs (max of 5secs) | 3secs | ~3secs |
| Get Creative | 3secs (max of 6secs) | 2secs | ~3secs | |
| Get Keywords | 30secs for 2,000 keywords 1 minute for 5,000 keywords |
30secs for 1,000 keywords | ~2 kw/sec |
Note that each Microsoft group requires a separate API call. That means syncing multiple Microsoft groups can take quite a long time.
