Introduction

MarinOne has added more comprehensive reporting on device performance, making it easier to understand the performance of a specific device across all of your objects, and opening up new optimization insights.

This feature makes device reporting available at all levels of the hierarchy -- the full MarinOne Client Account, publisher, publisher account, campaign, group, and keyword levels.

There are two ways to view device-level data for an object:

• Navigate to the object-level tab (i.e keywords, groups, etc.) and use the Column Selector to view the Device column. 
• Or navigate to the Devices tab. This tab allows you to see all device-level data across all object levels. 

Devices in the grid

1. The first step, as always, is to log into MarinOne. 
    
2. Next, navigate to the object-level tab of your choosing. For example, the Keywords tab or the Groups tab. 
    
3. Then, click on the Column Selector. 
    
4. Use the search functionality within the Column Selector to identify the Device column. Select the check-box for this column to add it to the grid. You can drag and drop the column on the left-hand side to re-order it. 
    
5. Then, click Apply. 
    
6. From here, you will see all of your data broken out by device, for the object level you are viewing. For any individual object, you might see up to four separate rows of data -- one row each for Desktop, Mobile, Tablet, and 'Other' performance, where 'Other' is considered a catch-all for when we have metrics available but do not know the device. 
   
   Together, these four rows make up an object's overall performance. 
    
7. When you see data in the 'Other' category, there are two possible reasons why something might be categorized this way.
    
   1. Conversion tracking is missing device identifiers. You can learn more about this here.
       
   2. Sometimes cost data is reported to the 'Other' segment for Display and video campaigns where an ad is placed on TV screens. You can learn more about this from Google's help article here. We are looking into the possibility of adding TV Screens as a device segment in the future. Please check this article for future updates. 
       
8. You can use the Account Navigator, Column Selector, Calendar Selector, and Filters as usual in order to dig into your data in more detail. You can apply a filter to the Device column in order to learn about overall performance for a specific device (for example, your overall Mobile performance) or you can filter for a specific object to understand performance across all devices for that object.
    
9. Using the Column Selector, you can also add columns for your Bid Adjustment columns and Recommended Bid Adjustment. These columns will vary depending on which object level you're currently viewing, for example, if you're on the Campaign level, you will see columns for Campaign Bid Adj. and Campaign Rec. Bid Adj.

The Devices Tab

1. First, go ahead and log into MarinOne as usual. 
    
2. Next, click into the Search tab from the left-hand navigation. 

    

3. Next, click on the Devices tab along the top navigation. 

    

4. You can adjust the object level you are viewing from the Level drop-down above the grid. 
    

   
    

5. From here, you will see all of your data broken out by device, for the object level you are viewing. For any individual object, you might see up to four separate rows of data -- one row each for Desktop, Mobile, Tablet, and Other performance, where 'Other' is considered a catch-all for when we have metrics, but do not know the device. 
   
   Together, these four rows make up an object's overall performance. 
    
6. When you see data in the 'Other' category, there are two possible reasons why something might be categorized this way.
    
   1. Conversion tracking is missing device identifiers. You can learn more about this here.
       
   2. Sometimes cost data is reported to the 'Other' segment for Display and video campaigns where an ad is placed on TV screens. You can learn more about this from Google's help article here. We are looking into the possibility of adding TV Screens as a device segment in the future. Please check this article for future updates. 
       
7. You can use the Account Navigator, Column Selector, Calendar Selector, and Filters as usual in order to dig into your data in more detail. You can apply a filter to the Device column in order to learn about overall performance for a specific device (for example, your overall Mobile performance) or you can filter for a specific object to understand performance across all devices for that object.
    
8. Using the Column Selector, you can also add columns for your Bid Adjustment columns and Recommended Bid Adjustment. These columns will vary depending on which object level you're currently viewing, for example, if you're on the Campaign level, you will see columns for Campaign Bid Adj. and Campaign Rec. Bid Adj.
   
    

   

9. You can create Saved Views, create a Dashboard widget, or run a report from the Devices tab, just like you would from any other tab in MarinOne. To learn more about reporting in MarinOne, check out our dedicated article. 
   
   Note: Currently, the Devices tab only supports Google and Microsoft objects.

Default Saved views

We've created default Saved Views, which are available to you as Marin Saved Views (available to all users). This way, you can get back to a view that has the most commonly-used information. 

To access these Saved Views from the Devices tab, click the Manage Views button ('star' icon) above the grid, and select the Marin button. 

Optimization Opportunities

In addition to the device data that is available in the grid, Marin has also created an Insight that includes information about missed opportunities due to device multipliers. Known as the Single Keyword Ad Group Insight, this data can help you to look for keywords that are over- or under-performing so you can adjust your device multipliers accordingly. You can then branch off these keywords into their own ad group in order to define better device-level modifiers. 

To learn more about this Insight, check out our dedicated Insights article and look for details about the Single Keyword Ad Group Insight.

important notes

• As you use the Devices grid and add columns to your view, apply filters, etc., note that when you switch the view to a different level of the hierarchy, your grid edits will still apply, provided they are still eligible in the new view. For example, if you apply a filter on your Campaign Name and Dimension columns while viewing device data at the Campaign level, then switch your view to the Group level, you will see the same filters applied.

• The Devices tab does not currently support cross-client reports. We plan to add support for these features in the near future, so check back for updates.
• The Devices tab does not currently show objects without spend, as the grid's focus is on showing metrics by device and objects without data do not have relevant device information.
• The Devices tab will provide you with at least 2 years of historical data. If you would like to see more historical data beyond this 2-year window, please reach out to our Customer Support team. 

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