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Home > English > Your Marin Account > Grids, Tabs & Columns > How To Articles: Grids, Tabs & Columns > Scheduled Actions

Scheduled Actions

Introduction

The Scheduled Actions feature enables you to pause or resume campaigns, groups, or creatives at a specified date and time in the future. This is useful for making changes in advance for delivery to publishers, allowing you to prepare for upcoming promotional or seasonal changes instead of having to push them during off-hours. For example, Scheduled Actions could be used to launch new campaigns on a schedule, or activate promotional creatives to coincide with a sale period.

You can have multiple scheduled actions applied on an ad. If you want to view the list of scheduled actions pending for a specific ad, click the Creatives tab, find the ad and click on the name to go to the ad's settings. Then scroll down to the Scheduled Actions section.

And if you want to see the next scheduled action set for each campaign, group, or creative, you can also bring in the Sched. Action column to the Grid (View Builder > Advanced).

What Are Scheduled Actions?


Scheduled Actions allow you to pause or resume your campaigns, groups or creatives at a specific time in the future. This can come in very handy if you want to launch new campaigns on a schedule, or coincide specific ads with a promotional period like Christmas or Black Friday. 
 

 

The Platform provides a host of different options to help you set up your Scheduled Actions in a way that will make managing your campaigns easier than ever before. Whether you want to set your objects to pause or resume while you're away from the Platform, this is the way to do it. 

 

Scheduled Actions are based on your account's time zone. To double-check your time zone, click Admin in the upper-right, then click the Clients sub-tab and choose an account to look for the Time Zone setting. See the Want to Know More? section below for more info.

How To Create A Scheduled Action


Scheduling an action for one of your campaigns, groups or creatives is easy. Just follow these simple steps:
 

  1. First, navigate to the main CampaignsGroups or Creatives tab, depending on your needs.
     
  2. Use the checkboxes on the left of the grid to select the specific objects you'd like to add scheduling to. 
     
  3. Click the Schedule button ('calendar' icon) at the top of the grid.

     

  4. Use the upper drop-down box to select whether you want to Add or Remove a Scheduled Action. 
     
  5. In the lower drop-down box, select Resume or Pause and enter the date and time for the action to take place. Scheduled actions can only be set to occur on the hour. To add multiple Scheduled Actions, just use the plus and minus icons to add or remove a row. 
     
  6. Click Save and your Scheduled Action will be ready to go.

How To View A Scheduled Action


  1. Head to the grid which contains the object you have an action scheduled for. For example, the main Creatives tab.
     
  2. Click to launch the View Builder
     
  3. Click into the Advanced category.
     
  4. Check the box next to the Sched. Action column. Click Save from the View Builder. Once your Sched. Action column is in place, you can view the next scheduled action that's in place for any given object from directly in the grid.
     
  5. You can also click directly into the object itself from the grid. This could be the object's name, or the headline in the case of a creative. 
     
  6. From the object's settings screen, scroll down to the Scheduled Actions section.
     
  7. Here, you can see all scheduled actions that are currently set up for this object. 

How To Edit Or Delete A Scheduled Action - Single Edit


So what happens if you create a Scheduled Action then change your mind later, or need to alter it? No problem, just follow these steps:
 

  1. Head to the grid which contains the object you have an action scheduled for. For example, the main Creatives tab.
     
  2. Next, click directly into the object itself. This could be the object's name, or the headline in the case of a creative. 
     
  3. From the object's settings screen, scroll down to the Scheduled Actions section.

     


     
  4. Here, you can use the and – buttons to add or remove your Scheduled Actions.
     
  5. Click Save once your changes are complete, and you're all set!

How To Edit Or Delete A Scheduled Action - Multi Edit


  1. Head to the grid which contains the objects you have an action scheduled for. For example, the main Creatives tab.
     
  2. Next, select the check boxes next to the objects you wish to edit. You can select two or more objects you wish to edit. 
     
  3. Click on the Scheduled Schedule button ('calendar' icon) at the top of the grid.
     
  4. From the first drop-down, you can choose Add Scheduled Actions, which will allow you to add scheduled actions for all selected objects, or Remove Scheduled Actions, which will remove all scheduled actions for the selected objects. 

    Note: if you need to granularly remove individual scheduled actions, rather than clearing out all scheduled actions for a given object, we recommend using the Single Edit steps listed above. 
     
  5. Click Save

Understanding items in Held status

If an action is scheduled on an item that is Held in the Activity Log, the change will be made at the Publisher (overriding the Held status). You can find Held activities by filtering the status column. It is best to either cancel or post these jobs before scheduling any actions.

To exclude individual held items when creating a Scheduled Action, you can add a filter to the Operation Status column.
In order to be sure that the changes resulting from your scheduled action went through on time, we recommend setting up an alert for confirmation confirm. You can set up an alert quickly and easily by following the instructions in How to Set Up Alerts.

Important information about timing

  • You should check the time zone of your account (Admin > Clients > Edit) to ensure it is set correctly before scheduling any actions. This is especially important if you work across multiple time zones in the publisher accounts that are linked to the Platform.
     
  • Scheduled Actions is a useful feature to trigger status changes at a future date and time. However the time chosen is not precise and users should be aware of this when they decide to use the feature. If the action is for an event with a short timeframe such as a lunch hour or has a definite deadline such as the end of a competition then it would be advisable to manage this action manually.
     
  • For any actions scheduled, the Platform will trigger the action to happen on the hour that you set. However, this does not mean it will happen immediately at the Publisher.
     
  • If an item is being edited or synced then the Platform will be unable to edit the status until this first action is completed. A Scheduled Action that does not succeed will be resent multiple times until it is successful, which could cause a delay from the time set by the user.
     
  • If the Publisher has any API issues at the time of the action then the Platform will be unable to send the change, but it will be re-sent once the issues with the Publisher have been resolved.
     
  • If the Platform has scheduled maintenance during an hour when you have set an action then it will be sent once the work is completed.
     
  • A scheduled action will not override a campaign's end date, so if a campaign is already completed when a scheduled action is due, the action will not take place. This is expected behavior.
     
  • In order for Scheduled Actions to work most effectively, the proper status settings need to be synced at the time the scheduled action is to occur. For example, if a creative has a scheduled action to be paused on March 15th at 1:00am, but as of that time the Platform is showing the status as Paused already (even though the publisher shows the status as active) the Platform will not push the change as it believes that the creative is already in the Paused status.  For this reason, it is recommended to make all edits within the Platform to ensure the status of objects are in sync with the publisher.
     
  • If objects included in the scheduled action are in the Sync Error status due to a publisher-related error, this may cause the complete scheduled action to fail. For example, a Google creative headline that exceeds the 25 character policy limit.
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