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Home > English > Your Marin Account > Grids, Tabs & Columns > How To Articles: Grids, Tabs & Columns > The Grid

The Grid

Introduction

The main tabs within the platform feature a workspace known as the grid.

The grid is unique to Marin, and allows you to effectively manage your campaign data all in one place. The best part? You can completely customize the grid to meet your needs with filtering, sorting, and full date range control. 

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View Builder


The grid allows you to view your most important metrics at a glance. Let’s say it’s important to you that you see Conversion Revenue and Clicks metrics across your campaigns on a daily basis. Or, how about keyword metrics like Average Position or Cost Per Click? No problem. Simply select from the View Builder.
 

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And choose from any of the dozens of possible options that make sense for you. 
 

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If you like this view – you can save it with the platform's Saved Views feature and then create as many of these as you need. 

Filtering Capabilities


The grid also comes with numerous filter options making data analysis easy.

Filter by dates, publishers, keyword status, and more. The Filters section lets you view campaigns individually or all at once. The only exception to this rule is Facebook. All Facebook analytics can only be shown separately. You can also filter by keyword type and campaign status.  

 

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Want to compare today’s metrics data to the previous weeks? Select today’s date from the calendar, and then choose the comparison date. 
 

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Notice how the current day is blue, and the comparison day is in gray? This is a great way to double check that you’re comparing the correct dates.
 

In order to see a date range comparison, you’ll need to make sure you have a change metric as part of your grid. If no change metric is available the data defaults to actual, even if you make a selection on the pull-down.


Filtering in the grid


There are additional filter capabilities within the grid as well. Wondering which campaigns are synced and up to date? Or, how about campaigns that need to be synced with your publisher accounts? 
 

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You’ll notice that the metric columns have different sets of options. Want to see your campaigns with a high rate of conversion? Set your parameters and click Apply. This comes in handy when you are determining which campaigns are working best for you.

A note about filtering on percentages and ratios


When filtering in Marin Search, you may want to see which objects are performing above a certain threshold.

If the column you're filtering is a percentage or ratio, we recommend adding an additional minimum filter to avoid making decisions on objects which may not be of value to you, like objects with zero metrics. 

Let's look at a practical example.

Imagine you want to identify objects with a conversion rate greater than 50%. To apply this workaround, you'd follow these steps:
 

  1. First, you'd set up your filter as usual to only display objects with a conversion rate percentage of "Greater than 50%". 
  2. To use the workaround, you simply add an additional filter on the Conversions column with a criteria such as "Greater than 5".
  3. The resulting set will include those objects which match your conversion rate criteria and ensure there's meaningful volume. This also means that objects with zero conversions will be excluded from your result set.
     

Without this additional filter applied, rows with zero conversions may still appear in your data, because the conversion rate is technically undefined. This can lead to cluttered data and make analysis more difficult. To avoid this, just follow the steps above. 

 

 

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