The Unique ID column is found in both the Keywords and Creatives tabs. To bring it into your view:
The column is populated only for keywords and creatives generated in the Platform for which the URL Builder and Tracking ID parser settings are set up correctly.
Once keywords and creatives are created in the Platform, the system will look for the Tracking ID designated in the parser settings and populate this value in the Unique ID column for that object.
The Unique ID column will be blank if:
If the Unique ID column is missing its value but the Unique ID can be seen in the URL, no fix is required, however, if you need the column to be populated for reporting purposes, you can edit the Unique ID column manually using a bulk upload. Additionally, you may find that you need to rebuild your URLs if you're trying to assign a different Unique ID or if the Unique ID is not populating in your URL.
In order for the Platform to apply a unique ID in both the Unique ID column, and in the URL, you will need to upload a bulksheet with the following headers:
Note that in order for the Platform to detect that changes are being made to the objects that require a unique ID, you will need to change something small. For example, you can add / at the end of the Landing Page URL before the ? .
Once uploaded, objects should now have a Unique ID and a Tracking ID in the URL as expected.
If the Unique ID column is missing its value but the Unique ID can be seen in the URL, no fix is required, however, if you need the column to be populated for reporting purposes, you can edit the Unique ID column manually using a bulk upload. Additionally, you may find that you need to rebuild your URLs if you're trying to assign a different Unique ID or if the Unique ID is not populating in your URL.
Note: This process now only applies to non-Google publishers, following Upgraded URLs. For Google-specific instructions, please read our Support Center article.