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Home > English > Your Marin Account > Grids, Tabs & Columns > How To Articles: Grids, Tabs & Columns > View Builder Column Definitions and Descriptions for Keywords and Campaigns

View Builder Column Definitions and Descriptions for Keywords and Campaigns

Introduction

From the main Keywords tab, in the upper-right of the grid, you'll see the View Builder link. From here you can add or remove a variety of columns to or from the grid for quick reference.

'Settings' View Builder Columns for Keywords

The following are accessible from the Settings section of the left-hand View Builder menu.

Name

Source

Definition

Account

Publisher

Nickname given to a publisher account

Publisher

Publisher

Publisher for the selected account: Google, Yahoo, Microsoft, or Facebook

Campaign

Publisher

The parent Campaign of the Keyword

Group

Publisher

The parent Group of the Keyword

Match Type

Publisher

Match Type is either Broad, Phrase, or Exact.

For Yahoo, Standard = Exact, and Advanced = Broad

Search Bid $

Calculated

Keyword search bid currently set at the publisher

Note: If Search Bid = 0 [zero], then the Group Search Bid is used as the search bid set at the publisher.

Status

Publisher

Status of a Keyword is Active, Paused, or Deleted. The status of the parent object will be listed if the parent status overrides the keyword value. For example, a Keyword would display Campaign Paused if it inherited a Paused status from its parent Campaign.

Destination URL

Publisher or upload

Destination URL of keyword, group or creative

Landing Page

Publisher (Google only) or upload

Google's Final URL

Mobile Landing Page

Publisher (Google only) or upload

Google's Final URL for mobile

Tracking Template

Publisher (Google only) or upload

Template URL for tracking solutions and extra parameters

Custom Parameters

Publisher (Google only) or upload

User-defined ValueTrack parameters

Click Through URL

Publisher 

Landing page for keywords utilizing re-directs

Folder

Application Setting

Folder containing Keyword's parent Group

Calc. Search Bid $

Calculated

The bid is calculated by the application from the historical performance data and Folder bidding targets.

Rec. Search Bid Chg. €

Calculated

The difference between the current calculated search bid and the last calculated search bid.

Rec. Search Bid Chg. %

Calculated

The difference between the current calculated search bid and the last calculated search bid divided by the current calculated search bid.

Min. Bid $

Publisher

First Page Bid (Google) or Min. Bid for the keyword, as defined by the publisher

Min. Bid Delta $

Calculated

Calculated as Search Bid $ - Min Bid $. If Search Bid $ = 0, then Group Search Bid $ is used. If negative, indicates the amount that the Search Bid $ is below the Min Bid $.

Group Search Bid $

Publisher

Bid for the Keyword's parent Group. Group Search Bid is used for a Keyword when the Keyword Search Bid = 0

Estimated RPC $

Calculated

Gross Profit / Clicks based on a Keyword's historical performance. This calculation is performed over the date range used for the bidding algorithm and NOT over the date range displayed. Value per Click is blended with other Keywords in the Folder only when insignificant data is available for that Keyword.

Bid Override

Application Setting

Indicates if Keyword is in Bid Override mode. Bid Override is set to On for Keywords that are being bid manually (see also Bid Override in the Edit Keyword menu). Otherwise, Bid Override status is set to Off.

Override Until

Application Setting

Expiration date for Bid Override

Bid Calc. Date

Calculated

Date of most recent bidding calculation

Quality Score

Publisher

Google AdWords calculates a Quality Score for each Keyword based on relevance to a consumer's search query and the corresponding ad text. A Keyword's Quality Score updates frequently based on performance. A high Quality Score means the keyword will trigger ads in a higher position at a lower Cost Per Click (CPC).

 

'Advanced' View Builder settings for Keywords

The following are accessible from the Advanced section of the left-hand View Builder menu.

Name

Source

Definition

Creation Date

Application Setting

Keyword creation date, or date keyword was linked into the application

Pub. ID

Publisher

Publisher Assigned Keyword ID

Param 2 (Microsoft)

Publisher

Value of keyword's Param 2 Variable ( Microsoft Only)

Param 3 (Microsoft)

Publisher

Value of keyword's Param 3 Variable ( Microsoft Only)

Phrase Bid (Microsoft)

Publisher

Phrase match type bid (Microsoft Only)

Exact Bid (Microsoft)

Publisher

Exact match type bid (Microsoft Only)

Content Bid (Microsoft)

Publisher

Content match type bid (Microsoft Only)

Alt. Text (Yahoo)

Publisher

Keyword alt text (Yahoo Only)

Redirect ID

User

Redirect ID used for Atlas redirects (only applicable for clients using Atlas)

Relevance

Application Setting

Measure of Keyword's relevance to the Creatives in its add group. Measured on a scale of 0-100, where 100 is the most relevant.

Live Ads Param 1

User

Numeric insertion parameters that can be used in creatives (Google Only)

Live Ads Param 2

User

Numeric insertion parameters that can be used in creatives (Google Only)

Last Modified Date

Application Setting

Date the keyword was last updated

Length

Publisher

The number of characters for this keyword

Token Count

Publisher

The number of words (‘tokens’) for this keyword

Unique ID

Application Setting

The keyword’s unique tracking ID (only auto-populated for keywords created in the Platform)

 

'Settings' View Builder Columns for Campaigns

The following are accessible from the Settings section of the left-hand View Builder menu.

 

Name

Source

Definition

Publisher Publisher

 

Publisher for the selected account: Google, Yahoo, Microsoft, or Facebook

 

 

Account

 

Publisher

 

 

Nickname given to a publisher account

 

 

Status

 

 

Publisher

 

 

Status of a Campaign is Active, Paused, or Deleted.

 

 

Tracking Template

 

 

Publisher (Google only) or upload

 

 

Template URL for tracking solutions and extra parameters

 

 

Custom Parameters

 

 

Publisher (Google only) or upload

 

 

User-defined ValueTrack parameters

 

Local Inventory Ads

Publisher

Shows if Local Inventory Ads are enabled or disabled

Mobile Bid Adjustment

Publisher

Bid adjustment set by percentages, determines the frequency with which the ads are shown on mobile devices

Tablet Bid Adjustment

Publisher

Bid adjustment set by percentages, determines the frequency with which the ads are shown on tablet devices

Native Bid Adjustment

Publisher

Bid adjustment set by percentages, determines the frequency with which the native ads are shown on mobile devices

Inventory Filter

Publisher

Publisher setting that lets advertisers limit what products a given Shopping Campaign will show on the search results page, even before product groups are defined

Rec. Mobile Adj.

Calculated

Mobile bid adjustment recommendation set by percentages calculated by Marin’s bidding algorithm

Rec. Desktop Adj.

Calculated

Desktop bid adjustment recommendation set by percentages calculated by Marin’s bidding algorithm

Daily Budget

Publisher

Amount set for a campaign specifying how much on average a campaign should spend each day

End Date

Publisher

Setting that determines how long a campaign’s ads will run

Network

Publisher

Determines the network where customers will see the campaign’s ads

Devices

Publisher

Devices on which the campaign’s ads will be served

Device Platforms

Publisher

Device platforms on which the campaign’s ads will be served

Device Carriers

Publisher

Device carriers on which the campaign’s ads will be served

Delivery

Publisher

Setting that determines how quickly you want to use your budget each day

Subtype

Publisher

Determines which settings and options are available, such as the types of ads

Bidding Type

Publisher

Publisher bidding model. Can be set to Budget Optimizer, Conversion Optimizer, CPC or CPM.

Folder

Application setting

Folder or folders containing the campaign or ad groups in the campaign

Geo-Targeting

Publisher

Geographical location where ads will be shown

Language

Publisher

Language targeting setting

CPC Bid

Publisher

Campaign CPC bid

Mobile Bid Adj. Exclusion

Application Setting

Excludes campaigns from platforms recommended bid adjustment

'Advanced' View Builder settings for Campaigns

The following are accessible from the Advanced section of the left-hand View Builder menu

 

Name

Source

Definition

Creation Date

Application Setting

Campaign creation date, or date campaign was linked into the application

Last Modified Date

Application Setting

Date the campaign was last updated

Active Groups

Application Setting

Number of active ad groups in the campaign

 

Pub. ID

 

Publisher

 

 

Publisher assigned Campaign ID

 

Sched. Action

Application Setting

Next scheduled action set for the campaign

Baidu Status

Publisher (Baidu only)

Synchronisation status of the campaign

Campaign ID

Marin

Marin assigned Campaign ID

 

Last modified

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